Snacking is a part of life, but people want food choices that fit into their lifestyle. Flavorful, innovative, and balanced are all adjectives that drive consumers to choose a particular brand. BEEUP looks to disrupt the fruit snack market with a sweet ingredient upgrade.
Within the fruit snack market, the shelf is full of options. From brands that tout real, whole fruit ingredients to options that “gush” with the first bite, these classic options often find their way into the shopping cart.
At the same time, consumers are hungry for more from their food choices. From the surge in protein-enhanced options to better-for-you ingredients, people do not want to just consume empty calories. Negative descriptive words or connotations drive people away from those sites. The how and why an item fits into their overall lifestyle choices are vital.
BEEUP, the new fruit snack brand from David Beckham and Shaun Neff, uses honey, a natural superfood, as the sweetener. The idea is to give people a new option on the shelf. For those people who gravitate towards natural energy sources, they will appreciate the use of honey.
Beckham’s connection to BEEUP is more than just his name on a company masthead. His connection to bees and honey has been a passion for a long time.
In a statement provided by BEEUP, Beckham said, “Beekeeping began as a hobby with my sons, but quickly grew into a deep appreciation for honey as a powerful superfood that provides natural energy. I am excited to make this wholesome, nutritious ingredient available for active kids and families in the form of these incredible BEEUP snacks. Whether prepping for a game, performance, or the playground, we’ve made BEEUP to offer families natural energy they can feel good about eating. honey-powered fruit snack. Whether prepping for a game, performance, or the playground, we’ve made BEEUP to offer families natural energy they could feel good about eating.”
Since part of his statement focuses on families, it is important to appreciate that both parents and kids need to buy into the brand. Kids primarily want satisfying, familiar flavors. Parents want “good-for-you” snacks. When a brand can capture that balance, it is a win for everyone.
The new fruit snacks come in three flavors: Very Berry, Tropical Mix, and Sour Watermelon. The Very Berry is a classic flavor choice. Appealing to all age demographics, it has a sweet, fruity taste that is easy to eat. This flavor will probably be the easiest of the three to swap with other fruit snacks.
The Tropical Mix is the flavor that everyone will have to try before forming an opinion. Depending on the flavor slant, it could become more popular than the Very Berry. More people are turning to pineapple, mango, and even passion fruit. This flavor will be the one that appeals to both parents and kids. After all, parents often raid the snack bag when the kids are playing.
Lastly, the Sour Watermelon appeals to Gen Alpha or even a Gen Z demographic. Sour flavors, especially in the candy world, continue to resonate with people. From the extreme tartness to a slight pucker, people want that flavor rollercoaster in every bite.
The new BEEUP fruit snacks will be available exclusively at Target or can be purchased on the BEEUP website. The suggested retail price is $4.99 for a 10-pack.