While Bodyarmor did a recent packaging rebrand, the popular sports hydration brand never loses sight of the fan connection. The most popular flavor has been a favorite for a long time, and it will continue to stay on the leaderboard.
Food trends often weave their way into new product offerings. Whether it is swicy, savory, or something unexpected, companies want to use that innovation to remain relevant.
At the same time, fan favorite flavors cannot leave the hydration beverage line-up. People thirst for that sip of the familiar. Even though new or limited time offerings can bring excitement, the tried and true will never be replaced.
During a conversation with Sabrina Niland, VP of innovation at Bodyarmor, she revealed the brand’s most popular flavor. Specifically, Niland said, “Strawberry Banana is definitely the fan favorite and we don’t see that changing.”
While that emphatic declaration is clear, it does not mean that Bodyarmor does not innovative its flavors or continually ask fans what they want to see from the brand. In order to remain relevant, there is a delicate balance between trends and classics.
Niland explained, “We’re always looking at flavor trends and performance and listening to feedback from our consumers. These trends impact our innovation strategy and how we determine what new products to explore and areas for refinement. We are constantly looking at ways to excite and delight our consumers and offer new experiences through unique flavor combinations.”
That ability to excite yet connect with the familiar is vital for a brand like Bodyarmor. It is one of the reasons why its Sticks line has done well. The flavors are familiar but they consumed in a different format. That scenario allows people to enjoy the beverages in various occasions.
As Niland shared, “with innovation at the forefront, we have the opportunity to explore different and new formats. Recently, we launched Bodyarmor Flash I.V. Sticks and that stick format has been incredibly popular. We’re always going to look at the best ways for people to hydrate and consume electrolytes.”
Given that functional hydration is forefront in people’s day, it is vital to find ways to integrate into the daily routine. For Niland, she shares how Bodyarmor is part of her day. “My personal favorite flavor is Bodyarmor Flash I.V. Strawberry Kiwi - in both RTD and sticks. I have a stick every morning after my coffee, and it really sets me up for the day.”
That idea is something that many people can appreciate. Whether it is the first drink of the day, the beverage with lunch, or the last drink of the night, there are plenty of Bodyarmor beverages that fit into any and every occasion.
From the always popular Strawberry Banana to one of the limited time flavors, Bodyarmor has a beverage that quenches any thirst. Ready to sip and toast to next level hydration?