A warm, satisfying cup of coffee is more than just a caffeine boost. The flavor invokes a reaction, conjures a memory, or just excites in a special way. Café Bustelo has expanded its line and the newest offerings invite a bigger pour to ponder the deliciousness.
Many people know Café Bustelo for its espresso offerings. While the brand ventured into cold brew and ready to drink coffee beverages, the brand, with its vibrant yellow patter and its signature design, can instantly conjure thoughts of a Cafecito, Cuban coffee, or other robust sips.
The newest offerings in the brand’s line are more approachable, aimed at the broader coffee drinker. With the varying roasts, the company understands that variety is key to keeping Café Bustelo front and center on the pantry shelf.
As Lee Lust, Director of Marketing for Café Bustelo explained, "We're excited to bring a variety of new roasts to consumers. Every new offering brings fresh flavor profiles to our existing ground coffee lineup, and we can't wait for everyone to find another favorite form of Café Bustelo."
The new offerings include: Café Bustelo Light Roast, Café Bustelo Medium Roast, Café Bustelo Dark Roast and Café Bustelo Dulce de Leche. While the roast variety is nice, it is the dessert inspired option that deserves prime billing.
The Café Bustelo Dulce de Leche is a lovely interpretation of the classic Latin dessert. It is more than a simple nod to the sweetness of caramel. The coffee captures the subtly that can be over looked in that particular food.
Using a medium roast, the caramel, slightly sweet flavors come through in every sip. Without overpowering the coffee, itself, the balance is enticing, intriguing, even a touch whimsical. For people who prefer a sweeter coffee, this option is a wonderful choice. Even without a spoonful of sugar or a heavy pour of cream, the beverage is delightful on its own.
Additionally, this special offering is smart for Café Bustelo. The flavor is a nod to the brand’s roots while still being inclusive. At the heart of the flavor is sweetness, specifically a type of caramel. That flavor is popular with coffee drinkers. Café Bustelo is putting its spin on a favorite segment.
The new Café Bustelo offerings are available in ground roasts and K-Cups pods. They are available at select retailers with a larger rollout, including online, this summer.