Certain menu items are forever associated with a restaurant brand. It could be a frozen dessert that pairs perfectly with hot and crispy fries or the signature shake of a margarita. That instant connection between food and brand is vital to customer loyalty. On National Pita Day, Cava is staking a claim that its pita chips are more than just another crunchy snack.
In the crowded restaurant world, Cava has carved out its niche as a Mediterranean fast-casual restaurant brand. The menu reflects bold flavors with a nod to authenticity. With a wide variety of options, guests can enjoy a new item each visit or enjoy that favorite flavor time and again.
While the brand has a loyal following, special promotions captivates both loyal guests and new visitors. For National Pita Day, it is more than just a free serving of its iconic pita chips. Cava is introducing a new brand character, Peter Chip.
This wholesome, fun loving character is ready to celebrate his birthday with everyone. As stated in a Cava announcement, Peter Chip said, “National Pita Day — aka my birthday — is coming up, and I couldn’t be more pumped! As an Aries, I love a big celebration — and what better way to mark the occasion than by treating our loyal fans to complimentary pita chips, on me!"
While many people will see this idea as a fun free food promotion, it is more than that offer. Choosing to create a brand character says something about the company. Peter appeals to a wide demographic. The cute visual captures the young generation. The nod to his sign relates to some horoscope followers. The fun loving side has universal appeal.
Only time will tell if Peter will become as visually recognizable as a lovable purple character or become immortalized in an antennae ball. Cava is ready to make a big impression with Peter Chip and the impact will last longer than the free food in National Pita Day.
Cava Rewards members will receive free pita chips on March 29. The offer can be redeemed in restaurants or online.