While some people might count the minutes before Cheddar’s Scratch Kitchen’s Legendary Monster Cookie hits the table, that dessert is not the only enticing treat on the menu. When the fresh honey butter croissants arrive, everyone is excited to have another serving. On National Croissant Day, Cheddar’s showed that everyone loves that favorite pastry and the cozy feeling it invokes.
The perfect croissant is a work of art. While Dominique Ansel once said that he will always be seeking to improve that delicious pastry, the reality is that a great croissant is a work of food art. From the delicate honeycomb pattern center to the buttery layers of deliciousness, one bite makes people swoon.
While many people head to Cheddar’s Scratch Kitchen for Cheese Fries or even some Country Fried Chicken, their croissants should not be overlooked. With the sweet and savory of the honey butter, it is hard to decide whether to devour that appetizer first or save a bite for the end of the meal.
To celebrate National Croissant Day, the popular restaurant brand offered a Cheddar’s Croissant Comfort Kit. The specialty item not only celebrated the beloved menu item, but it proved that people’s connection to a favorite food is fierce.
The special kit included everything that a croissant lover needed to get comfy. Included were: Croissant-shaped undereye masks, Croissant-printed wrap blanket (with pockets!), Croissant-grip fuzzy socks, and a $25 Cheddar’s gift card. From an easy weekend to recovering from a long day, this special bundle is meant to wrap anyone up in sweet, layered relaxation.
While the specialty bundles sold out almost immediately, the realty is that this promotion is more than just a great deal or conversation starter. It is a creative way for a restaurant brand to get people talking about a menu item that can be overlooked. Can you honesty say that you remember honey butter croissants are served with every meal at Cheddar’s?
Restaurants need to stand out in the hype driven market. Even though companies hope for a triple-tastic viral moment, the reality is that those moments are harder to create than the laminated layers of a croissant.
Will this promotion get people to go order, snap and share that order of honey butter croissants? Given there was a Cheddar’s gift card included, the possibility seems likely. Maybe someone can create a new comfy menu hack with those croissants and chicken tenders. Personally, some toasty honey butter croissant croutons as a garnish to the Legendary Monster Cookie sounds good.
Craving a meal from Cheddar’s Scratch Kitchen yet? That food might be the best way to bring that comfy feeling to the table.