Chipotle Boorito levels up its Halloween celebration even more

It is time to embrace the extra this spooky season. Chipotle Boorito is back with more celebrations. From later hours to creative costumes, the popular fast casual restaurant is ready to wrap up its Halloween celebration with even more frightfully tasty fun.

Halloween is big business in the food world. It is more than Halloween candy that fills the shelf. Restaurants appreciate that the annual event drives customers through the door. From a quick bite before a party to feeding a crowd, there are plenty of reasons to place an order.

In some cases, a particular food or restaurant becomes a Halloween tradition. Just like some restaurants will always be associated with a reading log, traditional promotions or events ensure a guest specifically heads to an establishment time and again. The annual Chipotle Boorito celebration is that tradition.

According to Chris Brandt, Chief Brand Officer, “As an annual tradition for our fans, we are always looking for ways to level up our Halloween celebration. By extending hours on college campuses and expanding the festivities across two continents for the first time, Boorito will be bigger than ever."

For those unfamiliar with the iconic Boorito offer, any Rewards Member guest who visits their participating Chipotle location in costume on Halloween can receive a discount. According to the restaurant brand, Chipotle Rewards members can purchase a $6 entrée starting at 3 p.m. local time. The offer is available while supplies last.

New to the offer this year, the Boorito promotion will extend to late night hours for some college area locations. 53 restaurants will stay open till midnight. A complete list of late night locations is available here.

Also, Boorito is expanding to Europe for the first time. This year locations in the UK and France will join the fun. Brining the Halloween fun across the pond is a great way to unite the brand.

Since Boorito does require a costume to get the special food deal, Chipotle partnered with Spirit Halloween to offer some iconic looks. For the first time ever, the Chipotle-inspired costumes will be available for all the super fans. The costumes include: Chipotle napkin, fork, water cup, burrito, and to-go bag. Whether or not this concept becomes the must have group look remains to be seen.

This year, do not snooze on the Chipotle Boorito offer. This annual Halloween celebration is definitely more fun that spooky.