At the beginning of the year, many people sprint towards making different choices. It could be moving more, eating different foods or even just taking a little more me time. Sometimes having a partner, supporter, or cheerleader to keep the focus is beneficial when the struggle gets real. Chipotle has a plan to help everyone focus on the three “Gs” and it is time to rack up the segments.
When it comes to making changes, some people seek motivation to achieve their goals. It could be as simple as getting a sticker or more involved like building points to a bigger prize. No matter the scenario, the reward system helps them stay on target to the end goal.
Previously, Chipotle partnered with Strava to help people track those running treks. While some people might have sought to create intricate designs, it was a fun way to get and keep people moving. The reward of free food kept people trekking.
For 2025, Chipotle is expanding its reach and giving more opportunities for people to get the three “Gs,” “goals, gym, guac.” 25 cities across North America and Europe will be participating in the event.
According to Chris Brandt, Chief Brand Officer, Chipotle, "Last year, we learned about the literal great lengths that our fans will go to for free Chipotle. Participants logged more than 9.25 million miles on 'Chipotle segments,' the equivalent of circling the planet more than 370 times. After seeing the passion our fans had for the initial launch with Strava, we had to increase access to the competition and raise the stakes."
For those who participate, there will be the opportunity to earn rewards for logging all those miles. The special event runs through January 31. A local legend has an opportunity to earn free Lifestyle Bowls for life. Additionally, the top city will earn a BOGO entrée offer for the whole city. That special offer will be announcement at a later date.
While the Strava event does have a limited location, everyone can be part of Chipotle’s No Quitter’s Day promotion. Now through January 9, people can visit chipotle.com/lsb-text to sign up for the motivational texts to keep going through Quitters Day and beyond.
On Friday, January 10, members will receive information on how to claim one of the 50,000 free Lifestyle Bowls from Chipotle. Having a tasty food reward waiting for all that hard work is always a positive item.
It is time to put the three “Gs” on the agenda. Motivation to keep moving is never extra.