Earlier this year, Coca-Cola reintroduced Share A Coke. While people were excited to see their name on a bottle, those characters written in an iconic font were more than just a string of letters. It was a moment of connection. With the latest campaign, the force is strong with this launch, both close to home and in a galaxy far away.
The “Coca-Cola x Star Wars: Refresh Your Galaxy” brings the Star Wars world its packaging and augmented reality experiences. While the visuals are familiar, it is more than just images. The campaign is another way for the iconic beverage brand to connect with people.
Time and again, Coca-Cola reinvents itself. While the signature red color and font are always front and center, how and why the company relates to consumers captures the moment and infuses its way into the zeitgeist. Creating those meaningful connections is as vital as providing the classic, refreshing flavor in every sip.
With the Star Wars campaign, the concept takes the fandom in a new direction. Yes, there will be people who search for the Luke Skywalker label or coordinate their first sip to that Princess Leia bottle. It is more than cosplay or a striking visual for socials. It sparks a conversation beyond the beverage.
People are always looking for ways to make connections. Food and beverages can be that spark. Who hasn’t looked at a plate of food and asked, Where did you get that? This Coca-Cola campaign is that moment. Whether it is a father telling his son about the first time he saw Star Wars in the theater to a new love joining together to help the Millennium Falcon drop its cargo at Galaxy’s Edge, people infuse their story into the brand partnership. That concept brings people back to buy bottle after bottle.
This Star Wars partnership follows Coca-Cola Marvel activation from last year and this year’s Share A Coke. Again, each campaign is just as much about the person as it is the product. Everyone knows the flavor of the beverage in the bottle. What people rediscover with each concept is why they are drawn to the red bottle over the blue one.
For this campaign, the concept needs to be more than collecting bottles and making a genius hologram. It needs to resonate with the person and get them to buy Coca-Cola after the label goes back to the classic font. Just like the father and son who turn a movie theater mishap into an epic adventure, one story builds on another. There is no final chapter in this epic adventure.
The Coca-Cola x Star Wars: Refresh Your Galaxy campaign rolls out on July 7, 2025. More information can be found on the brand’s website, store offerings, and more.