After a long weekend, Monday can have some people feeling a little rough around the edges. When it is the Monday after the Big Game, the case of the Mondays can be even more substantial. It is time to roll it out and the Coors Light Chill Face Roller will help.
Recently, Coors Light has leaned into the Monday vibe. From unlikely misspellings to the Case of the Mondays multi-pack, people need to see that start of the week as a positive. Just because everyone is thankful for Friday does not mean that Monday should be slighted.
For anyone who thirsts for some rejuvenation, the Coors Light Chill Face Roller is waiting. The beer brand’s interpretation of the popular face roller trend is a simple concept that can be adapted to any situation. It will not guarantee that wrinkles will instantly disappear, but it can be a moment to block out the noise.
As Marcelo Pascoa, Vice President of Marketing at Coors Light explained, “At Coors Light, we’ve always believed in delivering refreshment and chill to our fans in unexpected ways. With the Coors Light Chill Roller, we’re taking that mission to the next level by bringing the mountain cold of Coors Light directly to your daily routine. Why not chill your face while you chill your Case of the Mondays?”
To use the Coors Light Chill Face Roller, the beer brand offers the following instructions:
Step 1: Simply insert a 12-ounce can of Coors Light into the Chill Roller.
Step 2: Apply Chill Roller directly to face in a rolling motion.
Step 3: Take a deep breath and say, “I don’t have a case of the Mondays.”
Step 4: If you don’t believe yourself, repeat steps 1-3 until you do.
Now that moment of zen might not necessarily come as quick as pouring the perfect beer, but practice makes progress. Roll, breath, repeat could be the few moments that can make that Monday, or any day a little more bearable. Maybe it should even be part of the Big Game routine. When that favorite team misses the game tying field goal, anyone could need a moment to roll out the tension.
For anyone who wants to add the Coors Light Chill Face Roller to their routine, the specialty item will be available on Shop.CoorsLight.com beginning at noon ET on January 27. Other specialty Case of the Mondays items will be available as well.