With summer fun on the horizon, people are ready to step away from the couch and venture into outdoor entertaining. Cutwater cocktails have made enjoying those favorite libations easier. With the release of the Gin Collins, the bright, refreshing flavor will quickly become a seasonal favorite.
Cocktail trends can be tricky. While master mixologists make quick work of complicated ingredients, the non-trained person wants a more simplistic approach. At the same time, they do not want to sacrifice on flavor. Similar to the semi-homemade approach in the food world, people want to pour, embellish, and enjoy in a matter of minutes.
Cutwater cocktails have been that solution. With a wide array of options, people can have a margarita with dinner and a white Russian with dessert. Without the clutter of too many bottles filling the bar, the pop, pour, and enjoy mantra has converted many drinkers. Convenience served with flavor has made Cutwater a top choice.
Going into the warmer months, the beverage brand has added three new flavors to the line-up. They are Lemon Drop Martini, Gin Collins, and Spicy Mango Margarita. The Lemon Drop Martini is a national launch and the other cocktails have a limited, regional release.
Speaking about the new cocktails, Jakki Kay, Sr. Director of Marketing for Cutwater said, “Summer marks even more get-togethers and celebrations with your friends and family. Cutwater wants to make sure consumers have a premium cocktail to match each of these occasions. All of our Cutwater cocktails are made with award-winning spirits and perfectly mixed, so you can enjoy whether you prefer to sip directly from the can or pour it over ice with a garnish to elevate your gathering.”
Adding the Gin Collins is a great move for Cutwater. While people love the spritz and gin and tonic is a staple, the Collins deserves its moment to shine. The simple, bright flavor is perfect on a warm, sunny day.
Basically, a Gin Collins combines gin, lemon, a sparkling water, and a hint of sugar. Some people use a lemon flavored sparkling water. Others even use a popular citrus soda. The key to this cocktail is that the flavor cannot be too sweet. That lemony tartness needs to bring an enjoyable pucker in every sip.
With the Cutwater version, it easily can be dressed up. A simple garnish of lemon with a blueberry is nice. A herbal garnish of rosemary or thyme is equally enjoyable.
For a summer party, freezing some lemon slices in ice cubes makes for a great visual. As the ice melts, it keeps that vibrant lemon flavor front and center.
Could Cutwater be anticipating a movement towards some more classic cocktails? Putting the Gin Collins front and center could be an indication.
Whether it is a love of lemony cocktails, a sip of nostalgia, or just longing for something new, grab a few Cutwater Gin Collins cocktails. Crack one open and toast to an eventful cocktail season.