Fireball turns tears of sadness into the fiery sip of ultimate victory
Fireball is always a spirted toast. That cinnamon flavored whiskey brings warmth even on a chilly, dark day. This football season, the popular liquor brand wants to pour a new take on classic rivalries. Crierball might have been born in the agony of defeat, but it will eventually rise to the height of victory.
Over the years, Fireball has become a sports staple. Even the most novice golfer has enjoyed that Birdie Shot on occasion.
For some football fans, that little nip of Fireball is tailgate tradition. It could also be a good luck charm. No matter what the reasoning, it has become a favorite with many people.
In this new promotion, Crierball, Fireball is looking to open a new chapter in some classic football rivalries. Could this specialty spirit finally break the losing streak.
Speaking about the special offering, Danny Suich, Global Brand Director for Fireball said, “In football, few things - aside from Fireball, of course - are better than the sweet taste of victory, especially when that W comes at the expense of your biggest rivals. Our brand is all about embracing that competitive spirit, but amping it up with a little more spice. We’re on a mission to capture the soul of rivalries - aka the tears of losers - at this season’s biggest games. The expected result? A one-of-a-kind whisky bottling that is sure to become the ultimate showpiece allowing for supreme bragging rights next season.”
Yes, Crierball will be made with the distilled tears of losing teams’ fans. Fans can find the Fireball Tear Collectors with their special uniforms at the following games:
November 2: Florida Gators vs. Georgia Bulldogs in Athens, GA
November 10: Philadelphia Eagles vs. Dallas Cowboys in Dallas, TX
November 17: Green Bay Packers vs. Chicago Bears in Chicago, IL
November 17: Baltimore Ravens vs. Pittsburgh Steelers in Pittsburgh, PA
November 30: Auburn Tigers vs. Alabama Crimson Tide in Tuscaloosa, AL
November 30: Michigan Wolverines vs. Ohio State Buckeyes in Columbus, OH
Since tears are a little salty, the resulting Fireball that will be released next football season could be that salty, cinnamon whiskey that will be the ultimate good luck charm. Maybe drinking losing tears will break the streak and spur a good luck. It makes as much sense as a rally cap.
What do you think of the Crierball idea? More importantly, would you buy a salty cinnamon whiskey?