While a trip to a tropical island sounds like a relaxing diversion, Happy Thursday Raspberry Dragonfruit offers that burst of fruity refreshment no matter what the locale. With this RTD cocktail, toasting relaxation vibes is just a pour away.
When Happy Thursday launched, the concept was simple. Flavorful, fun, and even a touch flirty RTD beverages fit into a carefree lifestyle. From the boldly colored packaging to the approachable flavors, people happy sipped on the non-carbonated sipper instantly found an audience. People are as thankful for Thursday as they are for the last day of the week.
The newest flavor to join the line, Raspberry Dragonfruit joins the current tropical fruit trend. Currently, many restaurants have taken to adding dragronfruit to their beverages. Over the past several years, the tropical fruit has seen a surge in popularity. The sweet flavor blends well with other flavors. More importantly, the vibrant color captivates the eye.
Speaking about the new Happy Thursday flavor, Zach Paciorek, Senior Marketing Manager at Molson Coors Beverage Company said, “As we expand our non-carbonated flavor lineup, we’re always dialed into the evolving tastes of our 21+ Gen Z drinkers—especially the bold, new flavors they’re craving in the non- carbonated spiked refresher space."
During a recent taste test of the new Happy Thursday flavor, the alcoholic beverage is easy to drink. While these RTDs cocktails designed to drink from the can, pouring it into a glass showcases its vibrant color. The beverage, itself, is more vibrant than the can’s color.
In a way, this flavor captures that fruit punch flavor that many people know from their childhood. Sweet, but not overly cloying, it is refreshing and feels like a cocktail that would be best served next to a sandy shoreline.
Personally, adding some fresh fruit pieces to the glass makes this cocktail even more enjoyable. Even a simple lime garnish to bring some brightness is smart.
When pairing this Raspberry Dragonfruit flavor, a spicy dish would make for a great pairing. For example, a jerk chicken with some rice would be delightful. Or, a bright ceviche with some jalapenos would work well. Overall, it is smart to have flavor contrast the sweetness of the beverage.
The new Raspberry Dragonfruit flavor is available in 12-packs. Check with the beverage brand’s website for retailer information.