While many people subscribe to the concept that everything is better with bacon, Hardee’s kicks off the year celebrating another food, maple. The new menu items feature maple across its breakfast, lunch, and dinner. Time to drizzle some sweetness.
For many people, Hardee’s will always be associated with its biscuits. Those freshly made, flaky biscuits are an iconic in the quick service restaurant world. When a new menu item can highlight that flavor without overshadowing it, the food brand will instantly have a winner.
The new Hardee’s maple menu features four items: Maple Bacon Super Biscuit, Sausage Maple Biscuit, Maple Bacon Frisco Burger and Maple Bacon Snack Pack. That combination of sweet and savory is quite delicious.
As Sarah Breymaier, vice president of brand marketing at Hardee’s said, “No matter the time of day, Hardee’s is all about goodness, and this is an opportunity to launch a new year with some new flavors that are nothing short of delicious. In the heart of winter, we hope our maple lineup of signature biscuits, burgers and bacon feels like a warm, nostalgic hug.”
Nostalgic flavors continue to trend across the quick service restaurant space. Whether it is bringing back classic menu items that guests love or recalling childhood memories, people crave the familiar.
At the same time, the new menu items need a twist. The modernized take ensures that the food feels fresh. These maple items capture that concept.
While many people will instantly gravitate towards the breakfast items, it is the Maple Bacon Frisco Burger that deserves a moment in the spotlight. Few quick service restaurants celebrate sweet without bold spice. The combination of maple and bacon is classic. At the same time, the flavor satisfies. That touch of sweetness makes every bite taste just a little better.
The new maple menu items are available now, for a limited time. New My Rewards members can receive a free Maple Sausage Biscuit with a $1 or more purchase. All the Maple food items earn Double Stars for members.
It is time to indulge in the sweet and savory. Hardee’s is drizzling the maple and it is too tasty to resist.