Hellmann’s unwraps the most unexpected, but flavorful, holiday gift

Whether it is the unexpected party invitation or the obligatory family meal, a bottle of wine has become the easy, go-to gifting option. This year, Hellmann’s wants to bring something more unique to the table. With Hellmann’s Mayonnaise Blanc, this vintage is one that always is a flavorful year.

Although some people will never turn down a bottle of wine, that holiday gift is not necessarily the most thoughtful option. Hopefully, no one pulls a dusty one off the shelf to regift from the last season. Still, that bottle does not always show the party host that you know something personal about them. It might be better than another candle, but it is not necessarily the most creative option.

This year, Hellmann’s Mayonnaise Blanc changes the conversation about that bottle of wine. The specialty bottle is the perfect gift for anyone and everyone. With a 0% ABV, it is perfect for the sober curious. It goes with almost any food. And, it has a flavor profile with wide appeal. Creamy, tangy, and versatile, it could become a new holiday tradition.

As said Jessica Grigoriou, SVP Marketing, Condiments at Unilever North America said, “Hellmann’s has always been a go-to ingredient in classic holiday dishes, but this year we’re excited to make it the staple gift that takes center stage of your holiday gatherings. Hellmann’s Mayonnaise Blanc is diving headfirst into mayo culture, boldly embracing both the devoted and the doubtful. Whether you’re spreading, mixing, or just curious, Mayonnaise Blanc is redefining what mayo can bring to the table.”

To clarify, this offering is not wine. It is a well-packaged bottle of Hellmann’s Mayonnaise. Truthfully, this idea will probably be one of the most talked about holiday items. Whether it is a gift for a holiday dinner or possibly the best White Elephant item, the idea is simply genius. Sometimes the simple ideas are the ones that resonate the most.

Plus, who doesn’t need a jar of mayonnaise in the house? Whether it is a sandwich spread, salad booster, or the secret ingredient in a chocolate cake, the reality is that people will always use a jar of mayonnaise. The same might not be true about the bottle of Chenin Blanc 2022.

To potentially win one of these coveted gifts, please visit hellmannsforthehost.com. The event is open through November 15, 2024 at 12 p.m. EST.