Everyone knows that Jimmy John’s freshly baked bread, hand-sliced vegetables, and premium meats are the cornerstone of its delicious sandwiches. While that main meal always satisfies, a sweet treat is like a chef’s kiss when it is all done. Jimmy John’s just revealed its new dessert for summer, and it is a burst of bright, sweet flavor that is perfect for the season.
Even though everyone loves those sandwiches, Jimmy John’s desserts have become quite popular. Freshly baked bread is just one of the enticing aromas that gets guests’ stomachs growling.
Over the years, the special, seasonal cookies have had guests asking for an extra serving to be added to the bag. From chocolate decadence to red velvet, there has been a flavor for every preference.
To kick off the summer season, Jimmy John’s has added Lemon Sunshine Cookie to the menu. The bright citrus with a dash of sweetness feels like it has been kissed by the warm weather on a sunny day.
According to Kate Carpenter, Vice President of Marketing at Jimmy John’s, “Summer is all about fresh flavors and fun moments, and our Lemon Sunshine Cookie delivers on both. It’s bold, bright, and perfectly captures the sunny spirit of the season. We’re excited to bring guests something new that truly tastes like summer.”
The lemon-forward cookie is a curious choice for Jimmy John’s. While lemonade is an iconic summer beverage, lemon desserts do not often dominate the conversation. Finding the delicate balance between just the right amount of pucker and sweet takes keen attention to detail.
Adding a lemon dessert is smart for Jimmy John’s. It is different from other quick service restaurants, which is key. No one wants to battle for flavor dominance in the sea of sameness. Being unique is vital to capturing market share.
Also, lemon works well with all the sandwiches on Jimmy John’s menu. From a robust Italian meat-forward option to a lighter chicken combination, lemon is that versatile flavor that keeps the last bite of a meal from weighing people down.
Even though many people will always gravitate toward a classic chocolate chip, fruity options are growing in popularity. With the Lemon Sunshine Cookie, it can even be transformed into a more complex dessert. For example, pairing it with a simple scoop of vanilla ice cream or adding a dark chocolate drizzle can make a semi-homemade dessert the star of the table.
The Lemon Sunshine Cookie is available now at participating Jimmy John’s locations for a limited time. Check with restaurants for availability and pricing.