Coffee should be more than just a beverage. While the aroma of fresh brewed pot stirs people from their slumber and the whistle of frothed milk can make some people salivate, those contemplative moments are just part of the conversation. With Jolene, this ready to drink coffee cracks open a can to celebrate embracing all of life’s possibilities.
Coffee is not just a beverage. While some brands invited people back to the coffeehouse and others are part of people’s morning ritual, the reality is that coffee satiates beyond the cup. Who hasn’t invited someone to grab a coffee, struck up a conversation with someone over a cup, or just talked about that beverage.
With Jolene, the ready to drink coffee strikes a chord with coffee lovers and people who embrace every moment to its fullest. Founded by Red Hot Chili Peppers frontman Anthony Kiedis and his friend Shane Powers, the idea was born from their weekly coffee ritual. The simple idea that “everything happens over coffee” proves coffee might quench a thirst, but it is the catalyst to start something bigger.
Available in two flavors, Black, a simple cold brew, and White, an oat milk latte, the flavors capture what coffee drinkers crave, a robust beverage that puts coffee flavor front and center. The smooth, rich flavor does not need additives, sugars, or other enhancements. For people who love coffee, it will be the can to grab.
One of the reasons why Jolene will be successful is its versatility. Not only are the two flavors enjoyable on their own, they lend themselves to cocktails. For example, the Black can be used in the always popular Espresso Martini or even in a Coffee Old Fashioned. The White can used in a riff on a White Russian or even coffee-infused Mudslide.
With its many uses, Jolene becomes more than just a can of coffee convenience. Jolene will be served at 40 Live Nation amphitheaters. Given the brand’s music connection, these venues ensure that its core audience will get to sip on the signature coffee. It is key example of how brands need to resonate with a particular audience to build a loyal fan base. When a person can associate a food, beverage, or flavor with a particular memory, they will always gravitate to that item. Sense memories are just as important as vibrant marketing.
Jolene is now available online as well as other select venues. More information can be found on the brand’s website.
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