For many people, they have a favorite Starbucks order. While that perfect combination of coffee, flavors, sweeteners, or cream has been carefully curated over thousands of drinks, that beverage would not be as satisfying without the barista's craft. At the first-ever Starbucks Global Barista Championship, those partners will showcase their talents in an epic competition.
Starbucks is more than just a coffee shop. The brand has become part of the zeitgeist. From running to buy the new tumbler as soon as it hits the shelf to sharing a photo of the first sip of the Iced Horchata Oatmilk Shaken Espresso, people know that Starbucks is as much about the experience as it is the beverage sipped.
For the first time ever, Starbucks is hosting its Global Barista Championship. Running June 9 through 11 in Las Vegas, the special competition will feature 12 baristas from around the world. Through a series of challenges, the event will not only showcase the baristas skills, but also, it celebrates the spirit of the Starbucks community.
Specifically, the event will require the participants to showcase their knowledge, palates, and creativity. From blind coffee tastings to latte art, the idea proves the coffee beverage is not just another cup of joe.
One component of the competition will be the signature beverage challenge. Given that the 12 participants come from around the globe, this task could inspire a bigger conversation beyond the particular event. Since food is the common connector, creating that bridge across cultures one sip at a time is vital to making this event a success.
Although Starbucks did not confirm this statement, many people will wish that the winning signature beverage will be featured on an upcoming menu. Whether it is the exact recipe or a riff on the concept, bringing that specialty item to the masses is key for guest engagement.
In addition, this component could be a great opportunity to have a wider discussion on coffee and food trends. While Starbucks usually leads versus follows, many people will be closely watching to predict what colorful sipper will be the must have item for Spring 2026.
The Starbucks Global Barista Championship runs during the Starbucks Leadership Experience conference. The special event will bring together 14,000 partners. In addition to events geared to enhance their knowledge, everyone will be watching the competition and cheering on their favorite participants.
While this event is being held in Las Vegas, everyone can watch all the action. The whole competition will be shown on the Starbucks YouTube Channel.
Next week there is one sure bet in Las Vegas. The Starbucks Global Barista Championship is a celebration of the community beyond the cup because every barista wins the hearts of Starbucks fans when they serve that expertly prepared beverage.