From traditions to legends, food culture is more than flavorful fodder. People celebrate the unique, different, even just the conversation starter. Kerrygold partnered with fellow Irish brand, Native Demin, to provide an answer to a mystery with a tasty tale.
Irish legends can sometimes feel like tall tales. From finding a pot of gold at the end of the rainbow to the mischievous leprechaun pranks, legends mixed with a touch of reality makes for a memorable moment.
Although some Irish folklore can be a touch outlandish, one idea keeps everyone satiated. People would often hide cheese in their clothes in case they ran into mischievous faeries. While there might not be as many faeries crossing people’s paths on a normal Monday, there are plenty of tasty reasons to keep some Kerrygold cheese close by. After all, what else can be stored in that little jean pocket.
The limited drop, Irish cheese inspired food fashion will be a must for anyone. Available starting on March 19, the Kerrygold x Native Denims Cheese Pocket Jeans is a creative spin on Irish folklore with a side of food fashion.
As Kate Saul, Vice President, Marketing at Ornua Foods North America said, "Kerrygold cheese snacks were designed with superior snacking in mind, providing our community with the great taste of Kerrygold in a pocket-sized, pack. Now we've partnered with fellow Irish brand, Native Denims, to showcase how perfectly portable our cheese snacks can be – because once you've discovered the perfect cheese snack, you'll want the perfect spot to have it with you wherever you go."
First, the jeans include subtle features that highlight the Irish heritage. From the embroidered cheese pocket featuring the Irish buttercups to the pocket tab, the organic denim has little flare items to make it special.
Most importantly, the tiny pockets are designed to “carry gold.” Whether people prefer to enjoy some Dubliner Cheese Snacks or Aged Cheese Snacks, the two options are delightfully flavorful.
The Dubliner Cheese Snacks have a firm texture which makes it a great choice for on the go snacking. With a hint of sweetness and a nutty flavor, it is quite enjoyable on its own.
The Aged Cheese Snacks are bold, more flavorful. That 12 months of aging comes through in richness. This cheese is always enjoyable with another food, or even a Irish whiskey or Guinness.
Although the fashionable and flavorful jeans do not go on sale till March 19 at 1 p.m. ET, that Irish flare is never limited to just one day a year. Put on these special jeans, enjoy some Kerrygold, and may your days be full of flavorful Irish blessings.