The saying might be slightly cliche, but now there is even more room for Jell-O. The newest food offering from Kraft Heinz turns the iconic pudding into a more inclusive food offering. This “o” moment celebrates the new oat milk version.
Hitting store shelves, the new Jell-O Oat Milk Chocolate pudding is a plant-based, lactose-free, and vegan offering. Without losing the creamy texture people expect from the dessert brand, the product line expansion appeals to a wide audience. From the person who follows a plant-based lifestyle to the consumer who is looking to try something new, this Kraft Heinz offering will see a spike in interest.
A couple things are interesting regarding the expansion into a plant-based pudding option. First, it shows that a major brand needs to be inclusive. The craving for food alternatives continues to increase. Whether it is a total swap or an occasional purchase, people appreciate the choices. Iconic brands need to embrace this change or be left behind.
Oat milk offers the creaminess that makes pudding so satisfying. Without overpowering the chocolate flavor, the dessert feels and tastes rich. It definitely satisfies, even with a small serving.
Starting with chocolate pudding was a smart move for Jell-O. Not only is the flavor popular, it has tremendous versatility beyond the snack container. There are many semi-homemade desserts recipes that could use this pudding. Cakes, trifles and more are all options.
The only concept that is unclear with this oat milk pudding is whether the pudding freezes like traditional options. As people experiment with the new flavor, they will discover all its uses.
With Kraft Heinz launching this plant-based dessert, it will be interesting to see what other iconic brands will embrace oat milk and other ingredients. From desserts to mac and cheese, the options are many. The brands who do not expand into this category will be left behind.
Even though plant-based alternatives continue to see growth, brands need to adapt sooner versus later. The brands who fall behind will lose market share to the first adopters. Even though brand loyalty can influence purchases, variety is as much of a driver as value and savings.
The new Jell-O Oat Milk Chocolate Pudding is rolling out to stores now. The 4-pack has a suggested retail price of $3.99. Check with retailers regarding availability and pricing.