When Krispy Kreme launches a specialty glaze for its Original Glazed Doughnuts, everyone runs to that Red Light. For just four days, the iconic doughnuts are getting a fruity cereal flavor makeover. Ready for a taste of Fruity Pebbles Milk Original Glazed Doughnuts?
Over the years, Krispy Kreme has had some specialty glazes. The chocolate glaze is one of the most popular ones. There have been fruity, sweet, and other seasonal fun options.
Available for just four days, April 3 through 6, the Fruity Pebbles Milk Original Glazed Doughnuts take that sweet, fruity cereal milk flavor and smother the light, fluffy doughnuts in its deliciousness. While the pretty pastel color is enticing, it is the perfect flavor that makes people order a second dozen.
According to Dave Skena, Krispy Kreme Chief Growth Officer said, “You might say that we’ve reached a new glaze innovation ‘bedrock’ with Krispy Kreme x Fruity Pebbles Milk Original Glazed Doughnuts. Every bite of this new, melt-in-your-mouth twist on our Original Glaze will have you thinking you just put down the cereal spoon. So, don’t miss out, these doughnuts are here for only four days.”
As Leah Broeders, Head of Licensing for Fruity Pebbles said, “It’s a Yabba-Dabba-Doo-licous mashup that delivers the playful spirit of Pebbles and the melt-in-your-mouth magic of Krispy Kreme in every bite. But just like Fruity Pebbles in your cereal bowl, it won’t last long!”
This specialty, limited time offering is a smart move for Krispy Kreme. Expanding into this fruity cereal avenue fills a gap in its flavors. A sweet, fruity option that is not jelly or kreme filled has merit. It brings versatility.
Additionally, Krispy Kreme made the cereal/doughnut combination their own. Instead of just using cereal as a topping, it uses an element that is uniquely their own. No one else can have a Fruity Pebbles Milk glaze.
Given the presumed success of this limited time food offering, it leads to speculation that more cereal collaborations could be on the horizon. The cereal aisle is overflowing with popular offerings. Maybe a peanut butter Cap’n Crunch could be in the future?
The Krispy Kreme and Fruity Pebbles Milk Original Glazed Doughnuts are available for just four days, April 3-6. Check with local stores for availability and pricing.