Will your Lay’s Do Us A Flavor idea earn food fame infamy?

While the classic, iconic Lay’s Potato Chip always satisfies, that simple, delicious, crispy potato can be transformed in many ways. The Lay’s Do Us A Flavor contest is back and someone’s culinary creation will become a snack legend.

Looking up and down the snack aisle, the idea of a “plain” food is not quite as prevalent anymore. Concepts like swicy, flamin, and globally inspired spices are more prevalent than years past. Consumers’ preferences have evolved. In some ways, food is the ultimate melting pot.

When the Frito-Lay snack company launched Lay’s Do Us A Flavor contest several years ago, the idea sparked a lot of conversation. It was an opportunity to see that chip as a vehicle for culinary creativity. From an iconic Southern dish to a taste from another country, the concepts proved almost anything is possible.

This year, Frito-Lay is bringing back the concept. When this flavor contest ran previously, 14 unique offerings became a reality. Whether it was Southern Biscuits and Gravy or Fried Green Tomato, that genius idea quickly became a huge hit.

Anyone who has the epic flavor concept that is worthy of the $1 million prize can submit their concept to DoUsAFlavor.com. All the terms and conditions can be found via the website. Given how many submissions people can offer, there should be no shortage of options.

Once Frito-Lay narrows down the entries, fans will vote to determine the winner. That announcement will come in April 2025.

Hungry for a taste of Lay’s Do Us a Flavor now?

To celebrate the food contest’s return, fans have the chance to win a special prize pack featuring some of the fan favorite option. Via Lay’s social media accounts, people can enter to win a five winning flavors. They include: Lay’s Cheesy Garlic Bread, Lay’s Chicken and Waffles, Lay’s Crispy Taco, Lay’s Southern Biscuits and Gravy, and Lay’s Wavy Fried Green Tomato. More information can be found online.

While many people would love to open a bag of these chips, the flavors can inspire people’s entries. Although there is not necessarily a connection between all the winners, one aspect is clear. No one should go simple with their submission.

Additionally, it is important to think about the type of chip. While the majority of the winners used the classic Lay’s, Wavy Lay’s needs to be considered more frequently. The grooves allow a different flavor and eating experience. Yes, the texture and type of chip matters. Submissions should consider that concept.

Could this year see a dessert chip make the final cut? Maybe it is time to have a Beef Wellington or maybe a fish or shrimp option. The possibilities are many. What could be the next Lay’s Do Us a Flavor for 2025?