As the candy brand’s newest innovation, Lemonhead Ropes are more than just another sweet, tart bite. To celebrate the new food, the iconic candy company is ready to bring a burst of lemony deliciousness when the weather is a little less bright.
Candy trends have been leaning toward bigger, bolder flavors. Swicy food might have taken over restaurant menus, but sweet treats are amplifying the flavors that people know and love.
Building on the flavor story, food brands look to texture to enhance the overall eating enjoyment. Soft, crunchy, and combinations of those items offer different experiences while still highlighting the taste that people love.
The new Lemonhead Ropes are a prime example. The rope candy features a soft center that captures the brand’s signature pucker. Surrounded by a chewy, citrusy outer layer, the candy is easy to eat, fun to play with, and overall enjoyable.
While many people love to suck the bright, tart, lemon candy, the ropes offer a different type of eating experience. It brings an extra layer of fun to the conversation. Whether people bend the treat, bite little pieces, or rip off a hunk, how the food is enjoyable leads to more eating satisfaction.
As Ashley Incarnato, Senior Marketing Director at Ferrara Candy Company said, “The Lemonhead brand is an icon in the candy category, and everyone knows it for its bright, mouth-puckering lemon flavor. Our new Lemonhead Ropes reintroduces the classic lemon flavor that consumers love in a modern new format for even more people to enjoy. We can’t wait to refresh summertime routines with our latest candy in an unexpected way–rain or shine.”
To celebrate the new Lemonhead Ropes, the brand is spreading some sunny, sweet fun to people. The Lemonhead Ropes Virtual Sunshine Stand will be open every Friday, starting on May 30. Through August 29, people can visit www.LemonheadRopes.com for a chance to enjoy the new candy.
The promotion’s premise is simple. If the local weather brings showers, people could get some free candy. A complete list of terms can be found on the promotional website.
This promotion is a smart idea for Lemonheads. Not only does it put the new product in the hands of fans but it brings simple joy with every delivery. Who wouldn’t want to get some free food on a gloomy day?
Ready to bring some bright, refreshing, and sweet moments to your summer? Lemonheads have you covered.