Even though Snickers just got done hatching those Easter egg candies, Mars is anticipating a momentous Halloween candy season. For the second year, the Halfway to Halloween celebration comes with its 2025 Halloween candy line-up reveal. These sweet treats will have everyone under their spell.
Halloween is big business, and that spooky spirit is not limited to just the end of October celebration. Spooky haunts, Universal Monsters, and horror-inspired experiences have people longing to enjoy those sweet screams.
The Halfway to Halloween celebration is a way to build anticipation about that spooky season. Even though popular costumes might change between now and October 31, the reality is that people want to plan and prepare for all the events. Getting a head start on the must-have candy is imperative.
According to Tim LeBel, Chief Halloween Officer and President of Sales at Mars Wrigley North America, "At Mars, we think about Halloween year-round and increasingly we are seeing consumers embrace the spooky season early as well. As the authority on Halloween, Mars has something for every ghost and ghoul no matter how... or how early... you celebrate this year."
Given that 95% of percent of Americans will celebrate Halloween, everyone will want to ensure that the candy bowl is full all season long. From classic chocolate staples or fruity fun offerings, there is something for everyone this year.
What food items are part of the 2025 Mars Halloween candy line-up?
Since Halloween is full of traditions, Mars candy fans will be happy to know that all the classics are back. Snickers, M&M’S, and Skittles have the traditional flavors as well as seasonal favorites.
Some of the returning seasonal offerings are: Snickers Pumpkins, Skittles Shriekers, and M&M’S Milk Chocolate Pumpkin Pie. These specialty flavors have the right balance between what people love about the original but with a twist. If these limited time offerings really hit the spot, it is best to buy some extras to savor them after the witching hour has passes.
While those seasonal flavors have a dedicated audience, a few new items will appeal to all candy fans. For example, M&M’S have several new Halloween Blends. Sometimes, just a slight twist can make that favorite treat seem all new.
Lastly, the new variety packs will be the must buy item of the Halloween line. For example, there is the Starburst, Starburst FaveReds, Skittles, and Skittles Wild Berry. Given that younger candy lovers prefer fruity flavors, this mix will be a hit with all the trick or treaters.
There are several variety packs in the line-up. From classics like Snickers and Milky Way to Life Savers and Hubba Bubba, there is an option for every preference and budget.
The 2025 Mars Halloween candy line-up will hit stores later this year. Check back on socials and with retailers for availability and pricing.