The iconic phrase, “Mikey likes it” might be part of food history, but brands appreciate that they need to adapt to changing times. For Life Cereal, the newest offerings, Mighty Life, are designed to appeal to all ages in both flavor and function.
Cereal is more than just a quick bite to start the day. In many ways, it is the simple comfort food that captures fun and nostalgia in every bowl. Whether it is the adult who remembers finding that toy in the bottom of the box on a Saturday morning or the kid who gets a special sugary treat once a week, the reality is that cereal is meant to bring happiness in every bowl.
At the same time, consumers want their food choices to be served with some extra benefits. Protein infused options have surged in popularity. It is more than just a serving of vitamins, minerals, or plant-based infusions. People want to incorporate their lifestyle choices into every meal.
The two newest offerings from Life Cereal are designed to combine “functional benefits” with a spoonful of tastiness. Mighty Life is described as a multigrain cereal designed to support “family wellness.”
The two new flavors are infused with ingredients designed to support either a healthy immune system or to help build strong bones. According to a statement from the brand, the cereals include certain vitamins and minerals to support the stated goals.
Strawberry Blueberry Bliss is the fruit forward option that is a big departure for Life Cereal. Infused with vitamins and minerals to support immunity, the combination of strawberry and blueberry ensures that each bite is full of fruity flavor. By blending the two fruits, it appeals to a wider audience.
Thinking about this option, adding some bananas to the bowl would be a nice touch. Or, for those who like nuts, a sprinkling of walnuts or pecans would add some additional texture to the bowl. Since the cereal is already sweet, the other ingredients can add some contrast.
The other flavor is Very Vanilla. The brand designed this option with Vitamin D and Calcium “to help build strong bones.” This flavor feels a little more indulgent. While a touch sweeter than the classic Life Cereal, it is not overly sweet. For an adult who wants a little indulgence, it is a great option. For the parent who allows kids to have a treat, it is a good compromise.
Adding Mighty Life to the cereal brand’s line-up is a smart choice. It does not impede the original line. Rather, it gives consumers options to stay loyal to the cereal brand that has always been in the pantry. In some ways, the new food offerings can even be combined with the classic Life Cereal.
Mighty Life will be arriving in various retailers across the nation. Check with stores for availability and pricing.