Life Cereal brings back Mikey and he really loves his life

Certain commercial moments have stood the test of time. One of those iconic taglines and characters is Mikey and the Life Cereal commercial, Mikey likes it. In a new spin on the beloved concept, the new Mikey not only likes it, but he really loves his life.

Cereal is a staple food. While some people might associate it with breakfast, it has become an anytime sustenance. From a quick dinner to a simple snack, people are ready, willing, and able to pick up the spoon.

Even though creative flavors and innovative ingredients often get people talking, the food brands that delivery a quality product year after year should be celebrated. There is something quite satisfying knowing that the bowl you enjoyed as a kid is just as delicious as an adult.

As nostalgia trends have people rediscovering their appreciation of the past, Life Cereal reimagines their iconic spokesperson, Mikey. Played by Hudson Uebelhardt, the modern Mikey shares a glimpse of his chaotic household. It is a relatable moment for many.

According to Katie Scupham, Vice President of Meal Occasions at PepsiCo, “As family breakfasts and morning culture have evolved, Life Cereal has continued to be an integral part of breakfast routines for generations with the beloved ‘Mikey’ serving as an iconic spokesperson for the brand,” From adorably picky eaters like ‘Mikey’ (he likes it!) to sophisticated foodies, everyone loves Life and we are thrilled to reintroduce ‘Mikey’ in our new creative spot to both those who remember him and those who will be meeting him for the first time.” 

While the original phrase is clear, a new concept is woven into the commercial. The idea of loving life resonates with young, old, and everyone in between. Celebrating life’s simple joys is vital.

When food strikes an emotional chord, the reality is that people want to dig into that bowl time and again. It might be a spoonful of comfort, accessing a memory, or just craving the ability to carve out of moment within the chaos, people associate that feeling with a food. When that concept runs deep, it ensures a loyal consumer for life.

The new Mikey Life Cereal is out now. It serves as a reminder that a favorite food still tastes delicious. More importantly, carving out a moment to enjoy the life you love is equally as flavorful.