Start your day with a bowl of the epic Kelce Mix Cereal
It is time to shake up that morning routine. With the new Kelce Mix Cereal from General Mills, Travis Kelce, and Jason Kelce, a bowl full of this amazing cereal combination will have everyone ready to grab a spoon and dig in.
While Wheaties might celebrate athletic champions, other General Mills cereals have helped to fuel athletes on their journey. Whether it is the tradition of a particular food before every game or a special treat after a momentous win, there are plenty of reasons to have all those favorite cereals in the pantry.
Recently, General Mills partnered with the Kelce Brothers, Jason and Travis Kelce, to create their own Kelce Mix Cereal. As listeners of the New Heights podcast know, the brothers have very particular opinions on their favorite cereals. Now, everyone can get their hands on that winning combination.
Speaking about this special offering, Brandon Tyrrell, Senior Manager of Brand Experience for Family Favorites cereals at General Mills, said, “Who are we to argue with two of the best from the league? After some fan speculation, we are so excited to confirm that you can now eat and train like the Kelce brothers by getting your hands on the legendary lineup of cereals and watching all the fun from our Cereal Training Camp videos this football season. Our brands have always brought families together at the breakfast table, so it’s been special to work with Jason and Travis who grew up eating our cereals themselves and could channel their inner child when competing. We hope this collab inspires our fans to think about their own all-time cereal creations while they enjoy more togetherness over a bowl of Kelce Mix.”
Although Jason might have stepped off the gridiron and into retirement, he did have to head to Cereal Training Camp. While the process was grueling, he was up to the challenge,
Jason Kelce said, “I take my cereal game seriously, and thank goodness, because Cereal Training Camp was no joke. The only thing Travis and I know more about than football is cereal — so we’re honored to take home the victory and consider ourselves officially inducted into cereal culture with Kelce Mix.”
Even though he has been traveling around the world, Travis Kelce was not going to turn down the opportunity to join the food conversation. He shared, “I’ve said that I’d eat a whole box of REESE’S PUFFS cereal in one sitting, and while I stand by that, our creation might just be the new MVP of the cereal aisle. We’d go through two to three boxes of our favorite cereals a week when we were growing up, so being able to team up with General Mills now is a full circle moment for us.”
What is in the General Mills Kelce Mix Cereal?
For cereal, football, and pop culture fans who want to get their hands on this special General Mills Kelce Mix Cereal, the offering will be rolling out soon. According to the food brand, the Kelce Mix Cereal brings together the brothers’ favorites, Cinnamon Toast Crunch, Lucky Charms, and REESE’S PUFFS cereal. While the exact mix is unclear, it is definitely a winning combination.
In addition, General Mills will be offering four different limited-edition Kelces’ Pick collectible boxes of Honey Nut Cheerios, Cinnamon Toast Crunch, Lucky Charms, and REESE’S PUFFS cereal. The special boxes will feature the Kelce Brothers.
Lastly, some behind the scenes footage from Cereal Training Camp will be shared on General Mills’ social media. From Lucky Charms Marshmallow Mission to mastering the Cinnadust sprayer, the pair’s skills will have everyone hungry for more.
Ready to grab that spoon and dig into a bowl? More importantly, can you create your own epic cereal combination that could compete with the Kelce Brothers?