Mars brings back a Snickers favorite and reveals a new M&M’S holiday flavor
While it might not quite be time to start humming Christmas carols, the holiday season is around the corner. Stocking up on Snickers, M&M’S and other Mars candy favorites ensures that everyone stays on Santa’s nice list.
The holiday season is all about saying yes to food. From a piece of candy to a slice of cake, indulgence is totally permitted.
This year, the popular Snickers Trees are back on store shelves. While never an exact replica of a tree, the seasonal resembles the classic holiday image. Available in a sharable size, the shaped candy captures the whimsy of the season.
As said Allison Miazga-Bedrick, Vice President Seasonal Marketing, Mars Wrigley North America commented, “Snickers Trees are the perfect way to gift yourself with a festive treat after a day of celebration prep or to share the holiday joy with others, as a delicious stocking-stuffer. Snickers Trees, coupled with new flavor innovations from M&M’S and Dove are here to help give consumers a variety of options for all of the seasonal celebrations and gifting moments ahead.”
What new holiday flavors join the Mars candy lineup?
In addition to the Snickers Trees returning, M&M’S and Dove are launching two new flavors. They are M&M'S Toasty Holiday Peanut and Dove Dark Chocolate Holiday Mint.
The newest M&M’S flavor seems to show a pattern for the candy brand. Nutty, particular peanut, has been a focus for the brand. From peanut butter and jelly to just peanut butter, that classic combination of chocolate with a touch of saltiness is a favorite.
With the new M&M’S Toasty Holiday Peanut, the flavor is more than just nuts. The roasted peanuts are combined with cinnamon, vanilla, spiced sugar, and caramel notes. Although M&M’S do not necessarily have an aroma, the description conveys that cozy, warm flavors of the holiday season.
Thinking about this new candy flavor, it would be delicious combined in an ice cream or paired with a chocolate cake. There are many potential uses beyond just eating a bag by the handful.
The Dove Dark Chocolate Holiday Mint brings the burst of refreshment for the chilly days. The dark chocolate with a mint swirl is sophisticated yet still captures that holiday fun. For the person who wants just a little treat, this Dove candy will satisfy.
The Mars holiday candy offerings will start appearing on store shelves soon. In addition to the new food offerings, returning favorites will always be available.