Miller High Life offers a spritz of that iconic dive bar aroma
Whether it is the hidden gem that only Milwaukee locals know or the kitschy watering hole that has been publicized in every travel guide, the dive bar is more than sticky floors and shag carpet on the wall. Miller High Life wants everyone to have a sense of walking into that space. Ready for a spritz of Miller High Life Dive Bar-Fume?
Over the past several years, Miller High Life has seen a resurgence in popularity. Beyond being featured on Top Chef and people clamoring to visit those historic beer caves, there is something simply refreshing about the iconic beer.
As many people know, the Champagne of Beers goes with almost any food. From an elevated meal to a simple bowl of snacks, toasting to the good life happens whenever the mood hits.
While Miller High Life is stocked in many people’s refrigerators, it is often a staple in the dive bar. That location might not have everyone yelling your name when the door opens, but they often have an empty barstool waiting for you.
This holiday season, Miller High Life is bringing a signature aspect of that dive bar experience to any locale. The Miller High Life Dive Bar-Fume captures that essential scent. It will have all those late night memories come flooding back.
The unique fragrance combines four scent notes to create that enticing aroma. It starts with Cedarwood and Patchouli. That woodsy note is like that first whiff when you slide up to the bar. In contrast, the Tobacco and Leather feels like the well-worn seat that is broken in for a night of drinking.
While those notes are robust and hearty, the Champaca Blossom is the burst of freshness. Just like those bubbles that tickle the nose as the Miller High Life is poured, it creates anticipation of perfect refreshment.
Lastly, the hint of salt makes people thirsty for more. Just like salt on fries, peanuts, or pretzels makes you want to take another drink,
The Miller High Life Dive Bar-Fume continues the beer brand’s celebration of the dive bar. Remember the specialty bar snack truffles from a while back? There are always fun ways to bring together food and beverages.
Even though high end cocktail bars and speakeasys get all the hype, there is something special about a dive bar. The floor might be a little sticky and the paint might be chipped, but the beer is always cold and flowing. A full glass and good conversation are the most important elements of a night out.
The Miller High Life Dive Bar-Fume drops on December 4 at 12 p.m. ET. It retails for $60 on https://shop.millerhighlife.com/collections/high-life-dive-bar-fume. Quantities are limited.
Who needs flowers or candles to fill the house with a welcoming scent. Miller High Life can transport people to their favorite watering hole with just a spritz.