While grabbing a handful of M&M’S always satisfies, some cravings deserve a more indulgent taste. The new M&M’S Peanut Butter Ice Cream Cookie Sandwiches not only bring an extra serving of happiness but offer the perfect combination of salty and sweet.
Growing up, many people loved that simple peanut butter sandwich. Opening the lunchbox to see two pieces of bread filled with peanut butter felt like a warm hug. It was simple, comforting, and always tasty.
As people got older, the simple sandwich was pushed aside for elaborate dishes, layered bowls, and other complicated lunch orders. Still, the craving for peanut butter, and the feeling that it evokes, never disappeared. It is time to let that sweet simplicity come back to the table.
The new M&M’S Peanut Butter Ice Cream Cookie Sandwich is the latest flavor to join the brand’s frozen dessert lineup. It is the first time this flavor combination is available.
Speaking about the new food offering, Chanel Gant, Mars Ice Cream Marketing Director said, “National Peanut Butter Day just got a whole lot sweeter with the launch of our M&M’S Peanut Butter Ice Cream Cookie Sandwiches. Peanut butter is the Gen Z and millennial flavor of choice when it comes to ice cream pairings. With this new creation, we’re bringing that beloved flavor to the freezer aisle in a way that perfectly matches their cravings, offering a nostalgic yet innovative treat, creating moments of everyday happiness for our consumers.”
The ice cream sandwich features sugar cookies studded with M&M’S Milk Chocolate Minis. Nestled between those cookies is a creamy, rich peanut butter ice cream. It feels like a classic peanut butter sandwich but elevated with sweetness and frivolity.
Looking at this ice cream sandwich, it is important that the food brand chose a sugar cookie. A chocolate, or even chocolate chip, option would overshadow the peanut butter flavors. It is vital to make peanut butter the star flavor.
M&M’S has embraced peanut butter flavors. As seen last year, the peanut butter flavored candies were a focus for many of its successful campaigns. People craved that combination of salty and sweet as much as they swooned over swicy offerings at restaurants.
While many people will be running to enjoy that first bite, it is interesting to see if M&M’S could potentially expand this concept to a PB&J variety. A little swirl of fruit into the ice cream or swapping the candies can capture the flavor.
The new Peanut Butter offering joins the other permanent flavors of Vanilla, Chocolate and Cookies and Cream. The M&M’S Ice Cream sandwiches are sold in single serve and 4-packs. Check with retailers for availability and pricing.