Natural Light offers a new take on fences make good neighbors
For many people, enjoying a beer with a friend can be a great way to spend a day. When that person is just next door, the neighborhood becomes a vibrant community. Natural Light wants to turn that property barrier into a gathering place. Ready to bring the Neighborator to your fence line?
Some people might remember how Wilson and Tim, “Tool Time” Taylor would have meaningful conversation standing next to their fence. Although that old phrase about fences and neighbors might have evolved over the years, there is something endearing about being friends with a neighbor. It is more than borrowing a cup of sugar or asking them to take that FedEx package. These are the people who see families grow, celebrate milestones, and otherwise become a meaningful part of people’s lives.
Over the years, Natural Light has offered a wide range of innovative products. It is more than just cracking open another can on a sunny day. The beverage brand understands that sharing a moment with another person is refreshing, revitalizing, and rewarding.
The Neighborator is the brand’s way of bringing neighbors together. The special refrigerator is built into a fence. A double sided refrigerator, it can be both a way to bring people together or to ease the tension with a grump. No matter the scenario, it is the backyard accessory that everyone will want.
According to Krystyn Stowe, Head of Marketing, Busch Family & Natural Family at Anheuser-Busch, “Natural Light has always been the community beer that brings people together, so when we discovered that the majority of neighbors wish they were better friends with the folks who live next door, we dreamed up a natural way to forge a connection. Whether you want to thank Sue for grabbing your mail while you were away, make peace with Joe over the overgrown hedges, or finally introduce yourself to the mysterious neighbor who fetches the newspaper in their PJs, the Neighborator will help turn that fence line from ‘yours’ and ‘mine’ to ‘ours’ over an ice cold Natty.”
Although the Neighborator would fly off store shelves, only one lucky person will win this ultimate prize. To enter, fans over 21 can enter via https://NaturalLight.com/Neighborator. The contest runs until 12/20/24.
For anyone else who thinks this idea is an amazing concept, consider creating something similar in your own backyard. Why not fill up a cooler with some beer, grab some food to share, and invite the neighbors to gather together. Leaning over that fence to share a conversation might be the resolution to make the New Year even more enjoyable.