From twisting to dunking, OREO cookies are more than just another sweet treat. Sandwiched within that crème center is willingness to have fun with food. With the two new flavors joining the brand’s lineup, the idea of playful snacking is on full display.
Whether it was an after school tradition served with a glass of milk or a sometimes treat served when dinner ended, the reality is that OREO is an icon in the cookie world. Grandma might have her signature chocolate chip cookie recipe, but the classic sandwich cookie is the one that continually fills the cookie jar.
Over the years, OREO has evolved the conversation beyond a chocolate cookie and creamy, sweet crème. From popping candies to pop culture celebrations, OREO is never afraid to transform itself.
That nod to playfulness captures what people crave with a food treat. According to the recent Mondelez State of Snacking Report, people are prioritizing snacking. It is more than craving a particular food. People want to share that eating moment with others. It is a way to create a connection that continues long after the plate is empty.
Building on that sense of connection, OREO announced two new flavors, OREO Golden Birthday Cake and OREO Double Chocolate Cakesters. Whether people buy one or both, the cookies are meant to bring an extra serving of fun to the eating experience.
The OREO Golden Birthday Cake is a returning flavor. Originally available in 2013, the sweet and colorful cookie brings that celebratory vibe every time. From the rainbow sprinkles to the Birthday Cake flavored crème, it feels like the classic dessert without having to light the candles.
Using the Golden cookies is smart for this particular flavor. It is more than the visual. The Golden cookie allows the crème to take center stage. For anyone who craves sweet, this cookie is a must.
It is curious that OREO decided to bring back this Birthday Cake flavor now. A few years back, confetti cake was everywhere. Are people craving that celebratory taste once again?
The other cookie hitting the shelves is the OREO Double Chocolate Cakesters. A permanent flavor in the line, this cookie is rich, almost chocolate overload. The combination of soft chocolate snack cakes and chocolate crème reads more like morsel of a bigger slice of cake.
In a way, the OREO Double Chocolate Cakesters are the perfect swap for eating a big cake slice. It captures the texture and taste without having to control the portion.
Both the OREO Double Chocolate Cakesters are available now and OREO Golden Birthday Cake flavors will be available March 3. The Double Chocolate Cakesters are a permanent flavor and the Golden Birthday Cake is a limited time offering. Check with retailers for availability and pricing.