Nutella is the iconic chocolate hazelnut spread. While the ingredient is used in a myriad of recipes and is featured in various food offerings, one thing is always consistent, hazelnut. In a recent announcement, Nutella Peanut is coming to store shelves.
According to a recent Ferrero announcement ahead of the 2025 Sweets and Snacks Show, Nutella Peanut will be available starting in Spring 2026. This flavor will feature roasted peanuts with Nutella Cocoa hazelnut spread.
As the first flavor innovation in 60 years, the choice of roasted peanuts seems to be a direct answer to other brands stepping into chocolate nut spread category. The originator does not want to get pushed aside by other brands.
The roasted peanut flavor should make the chocolate hazelnut spread more nut forward. Without losing the signature creaminess, it should be an option for people who prefer a less sweet taste.
This new flavor should be easily incorporated into many recipes. While dessert options seem obvious, some savory dishes could work well with this ingredient. For example, experimenting with a mole could be quite tasty.
Ferrero introduces several new food innovations.
With several popular candy brands under the Ferrero umbrella, the company announced innovations across many of its lines. All of the new food items are flavor focused.
According to Michael Lindsey, President and Chief Business Officer of Ferrero North America. "Our momentum here has never been stronger. Developing Nutella and Ferrero Rocher products specifically for the North American market represents a defining moment in our company's history. These innovations will engage both loyal fans and new consumers, boosting our power brands and further solidifying our position as a category leader in North America."
After a successful launch of Butterfinger Salted Caramel, the candy line is expanding Butterfinger Flavors. Marshmallow is the next one rolling out. The combination of sweet marshmallow with its soft, gooey texture combined with the slightly salty peanut butter should be quite tasty.
Although the brand did not mention any other additions, it hinted that the Flavors line will continue to grow. Could a fruity option be next? Peanut butter and jelly is a hot food trend right now.
Crunch is expanding into a white chocolate option. The limited time flavor will be available for Halloween 2025. It sounds like a “ghostly” good reimagined take on the classic.
Turning an April Fools joke into reality, Tic Tac Dr Pepper will hit stores in 2025. Another example of a beverage and Tic Tac collaboration, this flavor will be an instant hit. Fansville will be lining up to shake these containers at all the football games.
Lastly, Ferrero Rocher will launch chocolate squares. Designed for sharing, this new shape delivers the same flavor and texture people love about Ferrero Rocher but in a different format. They will be available in September 2025.
The new food and flavor innovations from Ferrero continue the company’s successful. Could more culinary creativity be on the horizon? There is always plenty of sweet offerings to unwrap this time of year.