Jif Peanut Butter has a new flavor best friend, the ultimate salty, sweet combo

New Jif Peanut Butter and Chocolate Spread
New Jif Peanut Butter and Chocolate Spread / Jif

While peanut butter and jelly might be classic companions, Jif Peanut Butter is ready to spread right on a new flavor combination. The new Jif Peanut Butter and Chocolate Flavored Spread opens more than a jar full of food pairings. Grab a spoon, knife, or any utensil and dig into this deliciousness.

Peanut butter can pair with a variety of foods. The salty, yet creamy consistency works perfectly in desserts as well as savory recipes. Even though people might debate their preference for smooth versus crunchy peanut butter, the nutty flavor lovers seem to always have an open jar in the pantry.

Over the years, other nut spreads have become part of the conversation. Whether it is almonds, cashews, or even hazelnuts, the different base brings a varied flavor to the conversation. While the variety is abundant, a few arenas were unaddressed. For the person who craved a little flavor with that nut spread, the shelf was empty.

The new Jif Peanut Butter and Chocolate Flavored Spread opens a bounty of possibilities for people. While kids might try to persuade their parents for a new filling for that lunchbox sandwich, it is more than just a filling between two slices.

Speaking about the newest food innovation from the brand, Nicole Massey, Vice President of Marketing at the J.M. Smucker Co said, “Jif Peanut Butter & Chocolate Flavored Spread combines the irresistible deliciousness of Jif Peanut Butter that our fans love with the sweet flavor of chocolate, striking the perfect balance of salty and sweet. It's lower in sugar, making it a permissible indulgence that can transform a simple snack into a mouthwatering treat in no time at all.”

While that explanation can have some people’s mouths watering, it is more than just words. The new Jif spread has a versatility unlike other food options on the shelf. Of course, it is a great topping for pancakes, waffles, or even toast. Additionally, it is great for dipping pretzels, bananas, or all types of fruit. Everyone will want to eat it by the spoonful. But, it is more than just that simplicity.

One obvious difference with this chocolate nut spread is that consistency and texture. If feels lighter, almost easier to use. Whether that note is because there is less sugar or just the ingredients, it will appeal to many people. That texture makes it easy for spreading and dipping.

To be clear, the Jif Peanut Butter Chocolate Spread is like a creamy peanut butter consistency, not some whipped topping. It feels indulgent, but it is still easy to use and eat.

The biggest item to notice in the taste test is that the salty, peanut butter flavor is not overshadowed by the chocolate. Similar to how an iconic peanut butter and chocolate candy cup offers the best of both worlds, this spread captures that quality. It hits with a little sweetness then finishes with that classic salty peanut butter note. That lingering flavor invites another taste (or spoonful). It is hard to resist.

Jif Peanut Butter and Chocolate spread
Jif Peanut Butter and Chocolate spread / Jif

While most people will happily eat this new Jif product with some straightforward applications, it invites some culinary creativity. From a swirl in a milkshake to a simply icing for a cake, those dessert applications seem obvious.

It would be interesting to see how this new flavor would pair with a hot honey. The Jif Peanut Butter Chocolate with hot honey over a waffle might be the perfect brunch dish.

From breakfast to dessert to even just snacking, it seems that there are a multitude of options. The savory side of this Jif food product might be a little more tricky. Could it become a flavor booster in a mole or even a drizzle on bacon? It might be best to buy a few jars to open the kitchen to all the possibilities.

The new Jif Peanut Butter and Chocolate Spread is available on Amazon now. Additional retailers will have both the 15 oz jar and To-Go Cups starting in late Spring and Summer.

Move over jelly, peanut butter has a new best friend. Ready to open a jar of Jif’s newest food innovation?