As the number two spirits-based seltzer on the market, NÜTRL satisfies consumers’ thirst for bright, refreshing ready to drink cocktails. To kick off its “Keep It Tasty” campaign, the beverage brand makes one limited time flavor a permanent part of its beverage line-up. It is time to get zesty with NÜTRL Lime.
The RTDs space continues to grow. From higher ABVs to creative takes on classic cocktails, the shelf holds a wide array of options. Still, consumers are not just randomly grabbing any can within reach. Flavor is always the driver to any food or beverage decision.
As part of its new campaign, NÜTRL is focusing on “tasty.” That word is more than just the flavor in the can. It celebrates how to enjoy the beverage in the zestiest way possible.
According to Marisa Siegel, Vice President of Marketing at Anheuser-Busch“Our mission has always been to create great-tasting seltzers made with real vodka and real fruit juice. The positive response from our drinkers confirmed we had something special with NÜTRL Lime and inspired us to bring it to a national audience. When reimagining the ‘Keep It Tasty’ campaign, it was a no-brainer to feature Lime in our debut spot—not only to introduce our latest addition but also to highlight how sharing NÜTRL with friends makes any moment even tastier.”
For the first time drinkers of NÜTRL Lime, the flavor captures a delightful tartness without venturing too far into the pucker. Whether drunk simply from the can or poured over ice with a fruit wedge, the flavor is bright, refreshing, and quite sessionable.
The key with this RTD is that the carbonation adds to the drinking enjoyment. Even though the Total Wine and More asserts that the non-carbonated RTD space is surging, this vodka seltzer beverage is easy to drink. No one feels like they have consumed a tank of air after finishing a can.
While NÜTRL is usually enjoyed on its own, the lime flavor opens the conversation to other creative interpretations. For example, adding some sour mix to create a lighter take on a margarita would be delicious. Or, even using the NÜTRL as a floater in a traditional margarita cocktail is a great idea.
Personally, the lime flavor mixed with a hibiscus tea and a fresh lime wedge is perfect for summer sipping. Not only is the color enticing, the flavor pairs well with a wide array of food options. In a way, it epitomizes that “Keep It Tasty” vibe.
The NÜTRL Lime is available now. Check with retailers for availability and pricing.