Many people dig into a bowl of Oikos yogurt as part of the morning routine, mid-day snack, or even a treat as dessert. Now, the popular food brand is taking on two big food trends with a new offering that ditches the spoon. Ready for the first sip of Oikos protein shakes?
Two big food trends are taking over the conversation. The rise of protein rich foods and convenient, ready to eat food have taken over the shopping cart. With people’s busy, active lifestyles, these two categories are everywhere. It is vital for brands to find ways to expand their concepts into those areas.
Oikos took a big risk by stepping away from the refrigerator section and into the shelf stable market. While everyone loves that luscious yogurt, the fresh, its new protein shakes fit the current food trends. More importantly, they deliver on the flavor that people have come to expect from Oikos.
According to Rafael Acevedo, President/GM of Yogurt at Danone North America explained, "Protein isn't just a necessity for gym-goers looking to up their gains — it's also for people with on-the-go lifestyles who are looking for an easy and convenient way to incorporate a nutritious protein boost into their everyday hustle. As someone who starts most mornings with a run before diving into my day, I know the difference that a high protein, post-workout snack makes in keeping my momentum going strong throughout the morning. And since Oikos protein shakes have prebiotic fiber and no artificial sweeteners, we're excited to introduce this nutritious option to the protein category for people who want to feel powerful from the inside out."
One key element that makes these Oikos protein shakes different is the prebiotic fiber. That component will be a deciding factor for many people. Having a multi-functional food that checks off all the boxes is vital for many consumers.
Which is the most successful Oikos protein shake flavor?
The new Oikos protein shakes are available in three flavors, chocolate, vanilla, and salted caramel. While the first two are traditional, the salted caramel option is the flavor that has everyone taking notice. It is the unique flavor that sets this food brand apart from its competitors.
The salted caramel has just the right amount of sweetness that makes this shake feel almost like a dessert. Combined with the luscious mouthfeel and a touch of tanginess, it totally satisfies. If there was a way to turn this drink into a frozen treat, it would be amazing.
Overall, all the flavors are best enjoyed chilled. Although they are shelf stable, letting them chill in the refrigerator or serving them over ice is preferable. While they could be blended with ice, it can dilute the flavor. Still, the colder the temperature, the more enjoyable it is.
While Oikos started with these three flavors, it will be interesting to see if they expand the line. Although strawberry would be an obvious choice, it would be nice to see a blueberry or even a mixed berry. Those flavors are popular within the yogurt line. Even a peach and honey might be a flavor that could get people to think differently about protein shakes.
The Oikos protein shakes are available now on Amazon and will be available at various retailers, including Kroger. Each shake has 30g protein, no artificial sweeteners, 1g sugar, and 5g prebiotic fiber. More information on the food offering can be found on the brand’s website.