With all the activities, festivities, and simple fun on the summer schedule, people are thirstier than ever. Panera has all the beverages flowing with its Summer of Free Sips promotion in partnership with rugby star Ilona Maher and Pepsi, everyone will be drinking all season long.
Panera has set itself part in the fast casual restaurant space with its beverage offerings. Panera’s Unlimited Sip Club has been the uber popular with guests. Whether it is enjoying drinks while scrolling through emails at lunch or grabbing that morning pick-me up, people appreciate the ability to fill up that cup time again without incurring a large cost.
This summer, Panera has partnered with Maher and Pepsi to welcome even more guests to its Unlimited Sip Club. Any new subscribers now through June 30, 2025 will receive free full months of the unlimited beverages. Whether people start their day with coffee or end their day with a brisk iced tea, the drinks are continuously flowing.
As Mark Shambura, Chief Marketing Officer, Panera commented, “Our guests love the choice and variety that comes with the Panera Unlimited Sip Club, and this summer, we’re partnering with Pepsi, Starry and Ilona Maher to take it to the next level. Whether you’re poolside or powering through your day, we’re making it easy – and fun – to sip all summer long.”
Partnering with the celebrated Team USA Bronze Olympic Medalist and Dancing with the Stars alum is smart for Panera. Although few people will achieve her athletic greatness or hit that viral status, the reality is that everyone can be part of some type of club. Being in the know, part of the crowd, or celebrating a community is important. When Panera can connect with guests, they will fill that cup time and again.
Additionally, this partnership with Pepsi expands a concept that the popular beverage company has been fostering for a while. While that classic, caramel forward cola touts that “food deserves Pepsi,” the brand appreciates that it needs to be front and center in people’s minds. When a customer can sip, and sip again, their favorite Pepsi brand drink, there will be only one way to quench that thirst.
The new Summer of Free Sipping is available now. The offer can be claimed through the Panera app or additional information can be found on the restaurant brand’s website.