As everyone prepares the grill for seasonal food feast, the cooler deserves attention, too. One of the essentials for summer barbecues is the right beverage pairing. It is time to discover that grilling deserves Pepsi.
Time and again, Pepsi shows how the versatile cola just makes food taste better. That combination of caramel, spice, and citrus adds nuance to overall eating enjoyment. From pizza to chicken wings, Pepsi is many people’s go-to choice for satisfying refreshment.
According to JP Bittencourt, Senior VP Marketing – Sparkling, “We know Grilling Deserves Pepsi, and we’re willing to crash as many BBQs as it takes to prove it. Pepsi has the bold flavor and refreshing fizz that cuts through the smoky, saucy richness of barbecue favorites, from burgers and hot dogs to steak and more. As the heat turns up this summer, we’re showing up to make sure every bite is consumed with the perfect sip — an ice-cold Pepsi – otherwise, you’re leaving favor on the table.”
For this summer’s campaign, Pepsi is ready “crash” that backyard bash. While Pepsi Zero might be doing the blind taste test across the nation, this sneaky swap has people doing a second take.
Anyone who hosts a summer barbecue or any gathering understands that it can be difficult to have every possible option to appease everyone’s preferences. Sometimes a host has to take a stand. Just like a chef or a sommelier makes a food and beverage pairing, it is time for the party host to say that there is one beverage that makes that meal taste better.
Pairing Pepsi with grilling makes sense. Since grilling is the only cooking method that imparts flavor into food, that char, even smoky element, is the foundation to the flavor. From there, people add spice, herbs, and more.
Pepsi brings in that sweet brightness to round out all the flavors. The citrus can cut through the richness of a hearty brisket. The sweetness can tame the spice of a jerk chicken. From the elaborate meal to the simple hamburger and hot dogs, the classic Pepsi cola complements them all.
To help stock the cooler this summer with Pepsi, the beverage brand is offering two deals. Via Instacart, consumers can received $7 off a $35 Pepsi and food purchase. This offer is valid May 18 through 26. Now through July 6, there is a $3 off four participating Pepsi-Cola beverage through retailer loyalty apps.
Summer fun is on the schedule, and everyone is thirsty to enjoy ever last drop. When flavor matters, food deserves Pepsi. Never be sorry for bringing flavor.