Peeps, the sweet and squishy marshmallow treats, are a seasonal staple. Those bunnies and chicks fill those Easter baskets. This year, a bevvy of new flavors share space with the original candy. Which one gets you hopping to the store for that first taste?
Each year, Peeps adds to its robust flavor line-up. Recent offerings included beverage collaborations, popcorn, and even create your own flavors.
For 2025, Peeps is adding several new flavors. While some of these offerings have a limited release, the reality is that the number one non-chocolate Easter candy is always ready and willing to push the food boundaries.
As Caitlin Servian, Brand Manager for Peeps said, "We're delighted to continue being a cherished part of Easter traditions with our 2025 collection. As a brand that families have known and loved for generations, Peeps brings people together to create lasting memories—whether it's enjoying sweet treats, crafting with friends, or reliving nostalgic moments from childhood. We're so excited to see how fans celebrate and share their PEEPSONALITY this season!"
The new Peeps flavors include:
Chocolate Pudding Flavored Marshmallow Bunnies
Rice Krispies Treats Flavored Marshmallow Chicks
Breyers Cookies and Cream Flavored Marshmallow Chicks
Tropical Punch Flavored Marshmallow Bunnies
Cinnamon Churro Flavored Marshmallow Chicks
Having taste tested the new flavors, a few of the options stand out. First, the Chocolate Pudding Flavored Marshmallow Bunnies is a perfect choice as a swap for a simple marshmallow in a hot chocolate. The chocolate flavor is sweet yet not cloying. Truthfully, this flavor could even work in a mocha or vanilla latte.
The Cinnamon Churro flavor is a great option for the food creator who likes to blend desserts. As a topping for a vanilla cupcake or cake, it is perfection. It might not have the hot temperature of a fresh churro, but it captures that spicy, sweet flavor.
Lastly, the Rice Krispies Treats flavored marshmallow chicks are a great choice to serve with those classic bars. For people who like to create a dessert board or bar, the similar yet different flavors make for a fun food conversation.
Even though people love the overflowing Easter basket, a Chick-uterie Board is a great option for those holiday celebrations. Not only does it offer a fun visual, it is a way to showcase a variety of flavors and textures in a single space. From Peeps Jelly Beans to some Mini Chicks, everyone can snack their way through all the sweetness.
These new flavors as well as a long list of returning favorites are rolling out into stores. Some flavors are exclusive to particular retailers. Check with Peeps brand website for more information as well as various recipes.