Pepsi is ready to make a big change for its approach to summer fun. While people are sharing their favorite pastimes, finds, and other memorable moments, the classic caramel forward soda wants people to think about what it is shared with, not just who. It is another chapter in the flavorful pairing of Pepsi and food. This summer, Food Deserves Pepsi: Share a Pepsi.
Over the past several years, Pepsi has put its food pairings front and center. Whether it is a pizza, chicken wings, or even dessert, there are plenty of ways to highlight all the flavors in the most creative ways. When it comes to making a meal more enjoyable, it goes beyond the company. The beverage in the glass matters.
This summer, Pepsi appreciates that moment with food, around a table, is vital. Whether it is Bob, Charlie, or Jenny, connection happens through the food and beverage enjoyed. The names, people, and places can change, but the connection to the bites eaten creates that lasting memory long after the glass is empty.
According to Gustavo Reyna, VP of Marketing – Pepsi. “At Pepsi, we never leave taste on the table, and we want to make sure fans aren’t missing out either. Real flavor magic happens when Pepsi meets great food, elevating every bite with bold refreshment. That’s why our limited-edition ‘Share a Pepsi’ bottles showcase fan-favorite grill classics, inspiring everyone to grab their go-to dish and enjoy it with an ice-cold Pepsi.”
Pepsi wants people to bond beyond a someone’s name. By putting food front and center on the label, it is about the sense memory. People can see the word “burgers” and think about that epic backyard bash from three years ago. Or, they might see “hot dogs” and remember when their dad took them to their first game.
Words have meaning. An image might convey a thousand stories, but a single word has an impact that immediately gets a reaction.
To be clear, this summer campaign is a modern version of the cola-wars. With both key contenders encouraging people to “share” a beverage with others and around the table, it should be less about being the winner. The true outcome is the ability to spark a conversation and make a connection.
Throughout the summer, Pepsi’s limited edition 20oz bottles will feature all types of classic foods. Whether people actually pair the food on the label or just grab based on a favorite dish, people will be craving another sip and bite.
This summer, one aspect is clear with the beverage game. Sharing is caring. For those people who care about food pairings, Pepsi is the best beverage.