Pepsi Wild Cherry gets a style upgrade from image architect Law Roche

As many people know, Pepsi Wild Cherry is juicy, sweet, and satisfying. While that soda satisfies its loyal fans, the iconic beverage brand appreciates that it needs to be more than just a refreshment. In its latest collaboration with image architect Law Roche, the capsule collection allows everyone to embrace their wild side.

Food and fashion go hand in hand. For many people, it is more than a piece of clothing sitting in the closet. It makes a statement, helps to foster a connection, or otherwise spark a conversation.

Just like food trends ebb and flow, so does fashion. The statement about old being new again is more than a cliché. Rediscovering that imagery, approach, or style revitalizes a vibe that needs to be discussed again.

Pepsi just launched a special capsule collection with Law Roche. While many people know the style icon from his television appearances and his influence on red carpet fashion, Law Roche wants to bring his looks to a wider audience.

Speaking about this special fashion launch, Law Roche said, “Working with Pepsi is an opportunity to merge two worlds I know so well—fashion and pop culture. This collection is a celebration of individuality and self-expression, values that Pepsi and I both share. Together, we've created a collection that will help people embrace their unique style while leaning into the history and iconic energy of the Pepsi brand.”

While Pepsi has used tag lines referring to the “Next Generation,” there is something timeless about its beverages and brand. Even with flavor innovation and creative campaigns, it is the company that grows with a person decade to decade.

For this special capsule collection, the looks channel both the past and a current trend. They include bomber jackets, jumpsuit, track pants, and more. The 70s roller skater vibe is clear. From bold colors to sleek lines, the blast from the past seems modern.

Both the 70s and roller skating culture are having a moment. It is the perfect time for this collection to drop.

Previously, Pepsi worked with Dapper Dan on a capsule collection. That streetwear design was a huge hit. This new fashion drop will sell out just as quickly.

The Pepsi x Law Roche collection is on sale now via PepsibyLawRoche.com. Prices range from $19 to $199. Items will ship in 2025.