While March Madness makes basketball the focus of any and every conversation, people are hungry for more than just talking about busted brackets and who will make the Final Four. Pizza Hut, the Official and Only Pizza Sponsor of college basketball’s biggest tournament, understands that everyone wants more in that moment. Hutty is ready to make it happen.
Basketball can be a simple game. Some plays are less exciting than a slam dunk, but the squeak of the sneakers makes it clear that something is happening on the court. For people who do not appreciate a drive to the basket from an outside shot, watching a game is not overly exciting.
Finding ways to keep people interested in the action is vital. Hutty is Pizza Hut’s way for people to keep game day more engaging. The second-screen companion can make quick work of that drive to the basket or shot from the three-point line. This sidekick is what any and every March Madness watcher needs.
According to Melissa Friebe, Chief Marketing Officer of Pizza Hut, “basketball’s biggest tournament is a time when fans are more engaged than ever, but many are watching alone. Pizza Hut has always been about bringing people together, and now, with Hutty, we’re extending that experience into the digital space – turning every game into a shared moment, no matter where or how you’re watching.”
What is Pizza Hut’s Hutty?
Available for March Madness, Hutty is a multi-functional online presence. According to Pizza Hut, the service is: Digital Game-Time Companion, Ultimate College Basketball Fan, Second-Screen Sidekick, and more. It might not be quite as simplistic as Chat GPT, but it is a fun digital presence that gets people talking before, during, and after the game.
Given that the majority of people are scrolling while watching the games, making the event more active versus passive is important. Whether it is reacting with others about a missed play or wondering if your school can make an epic comeback, people want to do more than stare at a screen. Phone in hand and typing away makes every play more memorable.
Hutty is meant to get people thinking, talking and reacting during the game. Instead of mindless scrolling or having a head buried in the screen, this real-time, interactive experience gets people to look, talk and feel connected.
While food is considered the common connected by many people, the screen does serve its purchase. In this scenario, those pixels are not a barrier. Instead, they are a portal to offer connections to people who conversation over common ground.
Pizza Hut’s Hutty can be found on the restaurant brand’s Instagram account. Additionally, there is a Hutty sweepstakes and other promotional materials available at PizzaHutsHuttySweeps.com.