Absolut and Ocean Spray Vodka Cranberry cocktail is the RTD everyone wants
While complicated cocktails might be the perfect sipper at a speakeasy or trendy establishment, some people prefer simplicity in the glass. Vodka cranberry is and will continue to be that refreshing, straightforward cocktail that people want. With the new ready to drink Absolut and Ocean Spray Vodka Cranberry cocktail, the convenience and flavor will have the cans flying off the shelf.
Ready to drink cocktails and canned cocktails have surged in popularity. Even though these options will never replace the expert hand and experience of enjoying a masterfully mixed beverage in person, convenience has its place. Whether paired with a favorite food or enjoyed on their own, the can is waiting to be cracked open.
The Absolut and Ocean Spray Vodka Cranberry cocktail is a beverage that is a classic. While some people might have preferred ratios of juice to liquid, that sweet, tart fruit juice makes for a great cocktail mixer.
Speaking to this new ready to drink cocktail, Natalie Accari, Vice President, RTD & Convenience North America, Pernod Ricard USA said, “Absolut Vodka and Ocean Spray Cranberry Juice have long been enjoyed together at bars and in homes across the country. We're pleased to bring this beloved classic cocktail from two powerhouse brands to our consumers in a convenient new format.”
What makes the Absolut and Ocean Spray Vodka Cranberry cocktail unique?
While Ocean Spray might be a staple in people’s refrigerators, the beverage brand is using this launch as its first official foray into the cocktail space. Given that people appreciate the juice brand’s flavors, consumers see the name and trust that the cocktail will satisfy.
As Monisha Dabek, Chief Commercial Officer and General Manager, USA at Ocean Spray said, “We're excited to work with Absolut to bring this iconic cocktail to consumers. Ocean Spray has had a long history with the cocktail and is often credited with introducing the drink in the 1940s as a marketing tactic to showcase the variety of cranberry juice pairings. We love how far it has come in its nearly 80-year history and are excited to see renewed consumer excitement with the new ready-to-drink.
In addition, Absolut has earned its spot as a top vodka brand. That clean, crisp taste pairs well with the Ocean Spray juice.
The new ready to drink cocktail comes in four varieties, Vodka Cranberry, Vodka Cran-Grape, Vodka Cran-Pineapple, and Vodka Cran-Raspberry. Whether drinkers prefer the simple, classic variety or a fruit-combination option, the cans are available in variety packs, single flavors, and individually sold cans.
While these ready to drink canned cocktails target drinking convenience, they can be more that just a beverage sipped through a straw. For example, any of the cocktails can be topped with a sparkling water or sparkling wine for some added effervescence. Plus, some people might just want to pour the cocktails in the glass to see the vibrant color.
Also, adding a garnish to the glass can make for an enjoyable experience. Whether it is a piece of pineapple or a little fresh mint, the options are many.
To celebrate the ready to drink canned cocktails, Absolut has limited-edition Galentine's Day kit. Pop culture personalities Becca Tilley & Tanya Rad are showcasing how they are celebrating the February holiday. The best friends show how that connection can be even more spirited over a toast with some great cocktails.
The Absolut Vodka and Ocean Spray Vodka Cranberry ready to drink cocktails are available now. Check with retailers for availability and pricing.