Anheuser-Busch brands have and will continue to be a mainstay of Super Bowl programming. Over the years, beer brands like Budweiser, Bud Light, and Michelob Ultra have impressed with heartwarming scenes, humorous stories, and some poignant moments.
For Super Bowl LVIII, the family of Anheuser-Busch brands are set to be the biggest advertiser for the event. With two and a half minutes of national advertising time, it ensures that the beer brands will have people talking.
Speaking to this year’s advertising, Kyle Norrington, Chief Commercial Officer, Anheuser-Busch, “The Super Bowl is advertising’s biggest moment, and our goal is to once again captivate our audience when the world is watching. We’re showing up big time in this moment that matters for our beer drinkers and football fans across the country through unmatched creative storytelling, seamless trade integrations, record-breaking consumer sweeps, robust media plans, and on-the-ground activations.”
What are the Anheuser-Busch commercials for Super Bowl LVIII?
The Anheuser-Busch brands returning to the Super Bowl LVIII commercials are Budweiser, Bud Light, and Michelob Ultra. The three offerings each have very different approaches to captivating the audience with visuals.
Budweiser has brought back the Clydesdales. As seen in this preview clip, the sense of nostalgia is clear.
With Bud Light, it appears that humor will be the focus of its ad buy. The Official Beer Sponsor of the NFL always has a different take which often has people talking long after the big game.
Lastly, Michelob Ultra is featuring another great footballer, Lionel Messi in its commercials. The contrast between one of the world’s best athletes and the athlete in everyone should make an impression.
Be sure to tune into Super Bowl LVIII on February 11 to see the complete Anheuser-Busch commercials as well as all the other advertisements, special events, and, hopefully, an impressive game.