A&W wants you to show off your Float Flex for a free root beer float

A perfectly cold, frothy root beer float tastes even better when it is free. A&W challenges guests to show off their Float Flex for some free food.

To celebrate national food holidays, many food brands find fun and creative ways to insert themselves into the conversation. Those moments get everyone talking. More importantly, they get them eating and sharing that special moment.

National Root Beer Float Day is celebrated on August 6. A&W, who has one of the best root beer floats in the business, wants everyone to have the opportunity to flex their muscles to get a special sip. Ready to showcase that Float Flex?

For those people who are unaware, holding that icy cold mug for a period of time does take some strength. To be clear, it is not the same as those German competition immortalized in some humorous movies. But, holding that big mug is more difficult that raising a sippy cup.

Speaking about this special promotion, "A&W's iconic Root Beer Float is without a doubt one of the heaviest drinks in the quick service restaurant industry. It's so heavy that we worried we might be missing out on a whole untapped market of folks that simply can't handle its hugeness. This National Root Beer Float Day, we wanted to get everyone pumped up and ready to enjoy their free float."

To get that free root beer float, guests need to show their “Float Flex.” Basically, guests need to show a muscle-flexing pose. It is unclear if holding a mug, showing off those biceps, or just having that Hanz and Franz moment to “pump you up” is needed.

Still, anyone who wants to participate in the “Float Flex” should head to their local A&W restaurant from 2 p.m. to 8 p.m. today for the possibility to receive a free small root beer float. Ready to show off those mugs for National Root Beer Float Day?