Bath and Body Works kicks off a Stranger Things partnership with nostalgic aromas
The first offering in its partnership is set to hit all the right notes with fans. Bath and Body Works partners with Stranger Things to bring the aromas from that Netflix show to life. With the spooky season quickly approaching, could special scents be the next chapter to keeping everyone safe from the Upside Down?
The popularity of Netflix’s Stranger Things continues to grow. Even as fans anxiously await for another season, people happily watch and rewatch those moments that have become part of pop culture history.
Looking back through the show, there are more than ear worm songs that are woven into the story lines. Food has played a part in many of the show’s iconic scenes.
Over the years food brands as well as Universal’s Halloween Horror Nights have brought a taste of Stranger Things into the real world. From waffles to pizza, those flavors had fans craving another taste of that Stranger Things world.
With the new Bath and Body Works candle collection, the four candles are: Argyle’s Pineapple Pizza, Eleven’s Waffles, Steve’s Scoops (Ice Cream Scented), and Hopper’s Coffee. The connection to the Netflix series is clear.
Looking at each of the candles, there is a sense of whimsy with the scents. Even though Stranger Things can have some darker moments, the reason why the show resonates is that classic memories are universally appealable. Everyone can remember a time getting ice cream from the shop or others appreciate the sentiment that every morning needs to start with a cup of coffee.
Although some people might scoff at the idea of a pizza aroma candle, the Bath and Body Works Argyle’s Pineapple Pizza from Stranger Things concept is not necessarily like the slice fresh from the oven. For example, the basil combined with the pineapple is bright, almost uplifting. Mixed with the dough scent, it feels comforting, familiar, and even a little exciting.
Steve’s Scoops could be a great alternative for people who prefer that simple, warm vanilla aroma. The hint of golden waffle cone brings a little more depth to the sweetness.
Lastly, Hopper’s Coffee is a perfect choice for coffee lovers. The use of tonka beans keeps the aroma from being too simplistic. Even though coffee is for mornings, it might be the scent to help unwind at the end of the day.
Could another Bath and Body Works Stranger Things drop come before Halloween?
While many people will run to purchase the set, there is another element to this release. According to the brand, this candle set is the first of two offerings. Although there are no details on the second release, some people might wonder if the items will be darker.
Whether it is a pumpkin spice gone wrong or maybe a Russian prison inspired offering, there are many possibilities for a slightly sinister turn. It is not too often that candle scents get a twisted take.
Many people might hope that there is an aroma to the Upside Down. If that idea happens, it might be the must have candle for all Stranger Things fans.
The special, limited edition Bath and Body Works Stranger Things candle set retails for $29.95. The candles go on sale starting July 18. Check with stores for availability and special promotions.