Bud Light celebrates Easy to Sunday even for fans who football hard
With the NFL season about to begin, the countdown to kickoff quickens. Bud Light, the Official Beer Sponsor of the NFL, celebrates Easy to Sunday and all the traditions associated with those diehard fans.
For 28 years, Bud Light has been part of NFL football traditions. Whether it is the first drink at the tailgate to the celebratory victory beer, that light lager is a mainstay on football day.
This year, Bud Light returns with two items. First, the NFL team packaging is back. For anyone who wants to show the world their team pride, these beers are a must. Even though it can be a little more difficult for fans outside of the home city to score the specialty packaging, the reality is that there is always a way to get that 49ers can in Florida.
Specifically for the 2024 NFL season, Bud Light revealed its “Easy to Sunday” campaign. Featuring NFL legend Payton Manning, the clips capture what it means to be a loyal, ardent, and otherwise passionate member of that NFL fandom.
According to Todd Allen, Senior Vice President of Marketing for Bud Light, “As the Official Beer Sponsor of the NFL for 28 years, Bud Light has experienced first-hand how NFL fans will go the absolute distance to rep their team every week, and it’s nothing short of impressive. Celebrating all that it takes to be a tried-and-true fan, our new spot ‘Easy to Sunday’ captures those real and relatable Sunday traditions with real fans and includes one of the biggest football fans and friend of Bud Light, Peyton Manning. Our new full-color team cans match the fierce passion each fanbase has for their team, making it easier than ever to rep your team no matter how hard you football.”
Check out the Bud Light “Easy to Sunday” 2024 NFL Campaign.
Even though the Xs and Os are part of the NFL season, being a true team fan goes beyond the weekly game. For fans who “hard football,” that connection to their favorite team is 365 day a year commitment. The favorite jersey might get go out of rotation for some months, but it still has prime space in the closet.
Since NFL fans are loyal, it is important for Bud Light to play into that spirited connection. If the classic light lager is associated with football day, everyone will keep the fridge or cooler stocked with that beer.
For now, it is time to gear up for NFL season. Grab a Bud Light, plan the tailgate, and embrace both going hard for football and easy Sunday. All those options are on the calendar till February 2025.