Bud Light Genie is ready to enter the Octagon ahead of UFC 302

Bud Light Genie and Dustin Poirier for UFC 302
Bud Light Genie and Dustin Poirier for UFC 302 / Bud Light

While 25 minutes might seem like an eternity in a title fight, Bud Light Genie wants to offer one lucky fan The Walkout of a lifetime at UFC 302. With the help of Dustin Poirier, one person will get a once in a lifetime UFC experience.

After earning another victory in UFC 299, Dustin Poirier is ready to take on Islam Makhachev in UFC 302. While many people are ready to watch all the action, the Bud Light Genie wants to make one super fan’s wish come true. Who will get the “Walkout” of a lifetime?

Bud Light is the Official Beer Sponsor of the UFC. Ahead of UFC 302, the beer brand launched a new commercial featuring Dustin Poirier. Although no one gets the guillotine in this clip, people are betting how many times that signature move will be used in the upcoming title fight.

Speaking about his Bud Light collaboration, Poirier said, “I’m stoked to have Bud Light back in my corner so we can give one lucky fan a once-in-a-lifetime UFC experience. With incredible front row seats alongside the Bud Light Genie and epic access before and after the fight, we’re making it easy to enjoy UFC 302 all weekend long.”

While the special promotion has many people longing to get this epic experience, the concept is more than just another giveaway. Bud Light understands that the UFC is almost as influential as the NFL.

Drawing in that captive audience is vital for the beer brand. It is more than branding around the Octagon. The classic beer brand wants to be the bottle people drink when watching the card on pay per view as well as in the arena.

Will everyone be raising a Bud Light to toast another Poirier victory? UFC 302 will be held June 1, 2024 at the Prudential Center in New Jersey.