Cinnabon sprinkles some sour with its sweet in a new Warheads collaboration

From the first whiff of that cinnamon, sugar, and fluffy dough, people can taste that bite of Cinnabon deliciousness. The newest offering from the favorite comfort food brand adds a sprinkling of sour. Ready for a flavor explosion with this Warheads cinnamon roll?

The Cinnabon Warheads Topped Bons have hit store menus. Available in three flavors, Blue Raspberry, Green Apple, and Watermelon, the sour popping candy is a taste and texture explosion. Just one forkful will make it an explosive eating experience.

Speaking about this special menu item, Michael Pittman, Vice President of Marketing at Cinnabon said, "Fans know and love our classic cinnamon rolls, but at Cinnabon, we don't shy away from a little fun. We are always looking for bold new ways to innovate for our most adventurous guests. Cinnabon x WARHEADS is truly a collaboration you have to try before you deny – and we know fans will keep coming back for another bite of this one-of-a-kind flavor combination."

Adding a sweet and sour option to its menu is a curious choice for Cinnabon. The brand is always known for sweet, indulgent offerings. In some ways, it is a celebration of the sweeter, the better.

With the Warheads offering, it not only adds that sour kick, but it appeals to a different group. In some ways, it feels like this new food offering is targeted at a younger audience. It invigorates the classic comfort food. This idea is definitely not your grandma’s cinnamon roll.

Additionally, the guest can control how the Warheads Sour Popping Candy is enjoyed on the cinnamon roll. Whether it is carefully covering every space or piled high on just one corner, it invites guests to play with their food. Sometimes, a little playfulness is the best part of a meal.

It will be interesting to see how Cinnabon leverages this new food item on its social media channels. Engaging with an audience is key to making a new menu item take off. Could there be a new challenge to determine the perfect candy to icing ratio?

For now, go get the first taste of one of these Cinnabon Warheads Topped Bons before they disappear. It might be the flavor experience that leaves you blown away.