DoorDash joins with Magnolia Bakery to launch an exclusive Banana Pudding flavor

Magnolia Bakery’s Banana Pudding is one of the most iconic foods. In partnership with DoorDash, an exclusive new flavor can be ordered through the platform. Time to grab the spoon and devour a pint.

Certain foods have gained a cult like following. It is more than the hot dog condiment debates or favorite pizza toppings. A particular dessert, especially when associated with a specific locale, is more than just a flavor. It is a memory that resonates one bite at time.

With Magnolia Bakery’s Banana Pudding, it has gained that following in the food world. People would go out of their way to indulge in that sweet, scrumptious dessert.

Previously, DoorDash and Magnolia Bakery partnered to bring those baked goods to a wider audience. Available via DashMart, those delectable desserts are available nationwide.

To celebrate that partnership, a new, exclusive Banana Pudding flavor is available exclusively to DoorDash partners. The specialty flavor is Banana Pudding: Peanut Butter with Chocolate Chunks.

Speaking about this offering, Eddie Revis, Chief Commercial Officer of Magnolia Bakery, said, “Our deep partnership with DoorDash over the last year has created invaluable opportunities for our growing brand to seamlessly reach millions of customers daily across the country and deliver our promise of indulgent, iconic desserts, now on-demand - and we could not be more thrilled to continue that promise with this exclusive flavor developed in collaboration with our friends at DoorDash.”

Looking at the exclusive flavor, it is totally indulgent. The combination of the slightly salty peanut butter with the rich chocolate adds depth to the classic Banana Pudding. While there have been other variations, this version might be the most decadent.

Since the Banana Pudding: Peanut Butter with Chocolate Chunks is a DoorDash exclusive, there is a benefit for both brands. First, it is a consumer driver to DoorDash. As the exclusive provider, it requires people to use the app. Hopefully, once a person places that dessert order, they will go back for more food purchases.

Second, the partnership gives Magnolia Bakery more insight into its new customers. The national reach allows the food brand to see if a particular concept is worthy of expansion. It is a way to gain smart insight into consumer buying patterns and the demand for its products.

To order the Banana Pudding: Peanut Butter simply pull up the DashMart section of the DoorDash app and search for Magnolia Bakery. Then, place an order.

Could this partnership launch more exclusive offerings? If this food item is as popular as it seems, there could be more items to come.