Frank’s RedHot gives tailgaters an opportunity to raise their food game
While people might choose sides when cheering for a win on the field, everyone can agree on one part of the game day experience. The tailgate and its food needs to score with big, bold flavors. Frank’s RedHot wants to give one person the funds and the tools to take their tailgate to the next level.
Over the years, Frank’s RedHot has become more than just another sauce. With it might be the food that goes on everything, it is more than just spice flavors with no purpose. The combination of familiar, bold, and craveable makes it a staple.
Additionally, the food brand understands that one sauce is never enough, especially in the tailgating world. Frank’s RedHot has expanded its line-up to include sauces and dips. From dunking to drizzling, these options expand cooks’ creativity. There will never be bland food on the table with Frank’s RedHot.
With all the options, tailgaters can appreciate a little assistance to earn that praise week after week. The brand’s first Tailgate Scholarship can help take that great food spread to the next level.
Speaking about this offer, Valda Coryat, North America Vice President of Marketing at McCormick and Company, Inc. said, “At Frank's RedHot, we know the magic of football season extends beyond the game – it’s in the camaraderie and the traditions that bring fans together. Tailgaters are the heartbeat of this experience, transforming parking lots into vibrant communities of passion and celebration through food. We're thrilled to introduce the Dean of Tailgating and our first Tailgate Scholarship and can't wait to see how fans everywhere take their experience to the next level with Frank's RedHot.”
As tailgaters showcase how their dish uses a Frank’s RedHot product or would be better with one of the products, everyone can be inspired to amplify the flavor in some of their recipes. It is more than just a drizzle over a hamburger or a dip for some crudite.
For example, Frank's RedHot Roasted Garlic Dip'n Sauce can be used as a base for some chicken tenders. Instead of a traditional egg wash, consider using the sauce and then covering it in bread crumbs, panko, or even some crushed chips. It is a way to build flavor into every bite.
As part of the scholarship program, Frank’s RedHot introduced the Dean of Tailgate. While this dean will never give anyone a 0.0 GPA, his standards are high. Maybe he has some study secrets or hidden recipes that will be revealed later in the season.
Ready to earn a degree in deliciousness? Tailgate season is here and great tasting flavor always earns a win.